That is the price of beer profit for a besieged brew.
Bud Light sales fell for the sixth straight week, even as retailers slashed prices – one store was charging $3.49 for a 24-pack – to get rid of unwanted beer, while a nationwide boycott of the Dylan Mulvaney partnership continued.
Since Bud Light’s parent company Anheuser-Busch teamed up with transgender influencer Mulvaney, sales have plummeted, with stores lowering the prices of the company’s products to take them off the shelves.
“This may very well be a promotional summer like we have not seen since Hurricane Katrina in 2005, when there was a lot beer stock in the trade it began the price cutting war of all price wars.” Beer Business Day by day said in keeping with Fox Business.
The industry publication that reviewed the Nielsen IQ figures said Bud Light volumes fell 28.4 percent in the week ending May 13, after falling 27.7 percent the previous week.
![Bud Light beer crates.](https://nypost.com/wp-content/uploads/sites/2/2023/05/NYPICHPDPICT000011698021.jpg?w=1024)
Other Anheuser-Busch brands were also successful, with Budweiser Red volume down 14.9 percent and Michelob Ultra down 6.8 percent over the same period.
Meanwhile, competitors are capitalizing on the controversy, with Coors Light sales up 16.9 percent and Miller Lite up 15.1 percent, in keeping with the trade journal.
In support of the company’s March Madness contest and to have a good time the first anniversary since Mulvaney began identifying as a woman, Bud Light gave the TikTok star and transgender activist a personalized beer pack along with her image on it.
![Dylan Mulvaney's Bud Light ad.](https://nypost.com/wp-content/uploads/sites/2/2023/05/NYPICHPDPICT000009336139.jpg?w=1024)
The promotion backfired and sparked a nationwide beer boycott. Anheuser-Busch lost nearly $19 billion and shares fell 14 percent.