Creating and displaying consent forms in your website may not produce immediate results. Don’t fret! Try these five tricks below to increase opt-in submissions and lead generation from the fitting audience.
1. View multiple consent forms
A simple way to increase opt-in is to display multiple consent forms in your site. For instance, you may display the identical offer on the identical page or on different pages throughout your site. You can even show different offers on the identical page or on different pages using page-level targeting techniques.
That is an area where testing is crucial. You don’t need to flood your visitors with opt-in forms, so you’ll have to experiment to find the proper balance between too many opt-in forms and too many forms.
Considered one of the most important mistakes you may make when constructing an email list is assuming people will find your signup form. Give them other ways to find forms, otherwise you will lose the power to expand the list. For instance, think about using a welcome form, a sidebar form, an exit intent popup form, and a form built into your blog posts.
2. Use CTAs to direct visitors to opt-in forms
Sometimes you may’t post a full opt-in form in certain areas of your website. As a substitute, you need to use calls to motion that direct visitors to opt-in forms.
For instance, place a call-to-action link next to the submit button within the comments area of your blog posts. Add a call to motion within the header of your blog or website, in addition to on social media pages and profiles. You’ll be able to even add a signup button to your Facebook page! Also, do not be afraid to ask existing customers and email subscribers to share the consent form link with others.
When someone submits an opt-in form, create a powerful call to motion that appears on the thanks page or in your confirmation email, asking that person to invite friends to subscribe to your newsletter or download a lead magnet.
One of the vital effective places to place a CTA for e-commerce businesses is the client’s shopping cart page. On this case, they’re already committed to your brand, so now could be the proper time to invite them to join on your list!
But don’t stop there. Abandoned cart campaigns must also include a call-to-action to encourage consent. Even when someone is not ready to buy (and hopefully you may change that person’s mind with abandoned cart email campaigns), they is perhaps ready to download a free lead magnet.
Yes, closing a sale is best, but getting a prospect into your marketing funnel with opt-in is best than nothing! Once they’re on the list, you may proceed to contact them via email to try to convert them from a lead to a customer.
3. Offer options
In case your offer exceeds your audience’s needs, it’s possible you’ll need to offer other options to increase conversions. For instance, if visitors are promised a each day email newsletter when submitting an opt-in form, this will mean too many emails for some people. In case your email marketing provider and opt-in tool allows, offer multiple subscription deals resembling each day, weekly, or monthly.
One other example is allowing visitors to select not only the frequency of messages they may receive from you, but additionally the kinds of messages they may receive. Chances are you’ll offer options to receive informational or promotional content, in addition to options to receive messages related to certain topics.
For instance, a health coach might offer options to only receive content about weight reduction, exercise, recipes, or low-cholesterol weight loss program suggestions. Assuming the health coach posts enough content to fill all of those topics, giving people this type of selection is not going to only make them happier, but additionally allow the coach to segment their audience.
If a trainer knows that only a fraction of his audience is occupied with dropping pounds, content related to weight reduction products may in the longer term go directly to those people, but not to an audience that will not be occupied with dropping pounds.
4. Segment your audience and offer options to attract leads
You can even segment your audience by offering a lead magnet selection. For instance, a opt-in pop-up that appears when someone visits a selected page in your website can provide users the choice to download one in every of two eBooks on topics related to that page but different from one another.
A follow-up email marketing campaign might also include a link to download a second e-book, but based on the selection made by the visitor once they first submitted the shape, you may segment that person based on specific interests. That is precious information for future email marketing.
5. Test your consent forms
One of the simplest ways to test your submission forms so as to create forms with the best possible conversion is to conduct A/B benchmarking. Simply put, an A/B split test requires you to create two different versions of the identical consent form. You alter one element between the 2 forms, which is the element you might be testing.
For instance, you may create two an identical forms with different headers. Every little thing is identical apart from one item. This may be very vital because for those who change multiple item, you will not know which modified item was chargeable for any differences in the outcomes.
In case your email marketing provider or consent form tool offers split tests, you may create each forms (version A and version B) and publish them to appear randomly in the identical position in your site.
You’ll be able to show version A to 50% of your visitors and version B to the opposite 50% of your visitors. Once you have got data to compare the variety of submissions received from each form, you may compare them and determine the winning form. Remove the ineffective form and only show the winning form to all future visitors.
You’ll be able to run A/B split tests at any time on a wide selection of things. Among the elements that email marketers often test include:
- Heading
- Pictures
- Coloration
- fonts
- Movies
- The news
- The scale or color of the “send” button.
- Shapes
- Placement in your website
- Form display time
- The placement of elements resembling the “send” button or images
When conducting A/B split tests, ensure that you run them long enough to determine a winner with certainty. Also, just as scientists run experiments repeatedly before they consider the outcomes credible, you need to run the tests no less than twice.
Ensure that you test each versions of the shape at the identical time, fairly than displaying one form for several days after which the opposite for several days. Otherwise, you will not know in case your results were affected by the opt-in form or by audiences visiting your site on different days.
Adopted from The entire guide to email marketing for businesses Susan Gunelius