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My emails have generated over $6 million in revenue for my clients.
Writing a cold email could be a daunting task, especially when you are unfamiliar with the process. Nonetheless, properly conducted cold e-mailing will be an efficient way to generate recent leads and construct relationships with potential customers, partners, investors, donors and more.
In this text, I’ll describe the exact technique of my agency, Yellow tree marketingit’s used to arrange sales meetings or meetings with highly qualified prospects without spending money on promoting or counting on recommendations.
Related: A 6-Step Plan to Turn Leads into Sales
1. A well-studied area of interest
Selecting the area of interest you would like to reach is the starting of your journey. Wealth is in niches, so the smaller your TAM (Total Addressable Market) is, the more competitive it’s to get people in that market to concentrate to you.
Our rule of thumb is that in case your TAM is below 5,000 (e.g. 5K restaurant owners in Michigan), your emails would require rather more personalization and fewer sends than those for 30,000 TAMs. You do not need to burn your market in 3 days! Some examples of highly engaging markets are apparel and fashion, cosmetics and consumer goods.
Related: A step-by-step guide to finding your area of interest and goal market
2. Offer without pondering
That is the most significant part! Your offer has to be so good that individuals feel silly saying no. In $100 Million Bids by Alex Hormozi, Alex says, “Having a Grand Slam bid makes it almost unimaginable to lose.”
Examples of what’s NO offer:
- Facebook ads(*6*)
- web optimization(*6*)
- PR(*6*)
- Wealth management(*6*)
Examples without pondering offer:
- Quadruple return on ad spend in 29 days with no creative required or we’ll refund your service fee + ad spend(*6*)
- 15 booked calls to your ideal qualified clients inside 30 days without having to do anything or guaranteed a reimbursement.(*6*)
Related: 3 Cold Email Strategies With High Response Rates
3. Case Study
Case studies are in high demand when searching. Your case study ought to be concise and not than one page.
For those who haven’t got a case study, the easiest method to create one is to go to Facebook groups, select a distinct segment (e.g. since you’re trying to diversify your case study portfolio. You will get loads of responses.
Case studies can be easy one-liners comparable to “We received a Green Banana 6 press release from our client inside 30 days.”
4. Easy funnel
Each area of interest requires its own personalized landing page that further explains your hassle-free offering. The landing page should include an instructional video and enough social proof that the prospect has no alternative but to say yes.
Elements that your landing page should contain: hook, intro, case study, old way > recent way and CTA (Call To Motion).
Your call to motion has be very concise. I do not like using CTAs with motion verbs that require the prospect to do more work, comparable to filling out a form. Your calls to motion should all the time get your prospects to do less work, like applying for a deal.
5. Technical configuration
Your outgoing mail search system ought to be fully automated.
Never send bulk cold emails out of your primary domain; ours is yellowtree.co. In case your primary domain gets blacklisted, you may be in deep trouble. As a substitute, it is best to buy multiple domains with suffixes like pro, hq, go, etc. Considered one of our alternative domains is yellowtreelabs.co.
You’ll have to spend a while properly configuring your DNS (Domain Name Servers) settings, which include SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) for every of your purchased domains. You’ll be able to do that by contacting your email provider.
Each recent domain purchased requires a minimum warm-up period of 21 days during which each mailbox is warmed up by sending/receiving emails. On day 22, you’ll be able to send a maximum of fifty emails per mailbox per day with 5 minutes between each send.
6. Persuasive text
The email subject line contributes to 60% of the open rate. When writing subject lines, avoid overly or general words, comparable to “Hey Derek, want more leads?” As a substitute, it is best to write as when you knew the candidate personally, e.g. “Derek, congratulations in your recent funding round!”
The primary line of a message accounts for 40% of the open rate. You absolutely should not be selling anything here. As a substitute, write as when you knew the person: “Derek, I used to be just your LinkedIn profile and saw that you just recently got a promotion at Green Banana.”
Then include a one-line case study description with a client you lately worked with in the same industry, e.g. “We recently helped SAAS company Green Banana write internal email flows that improved their retention by 19% in 4 months, and we we would love to aid you do the same.”
Finally, never ask to meet in the first email! This might discourage them because their level of commitment could be very low. It is best to have a soft call to motion like “Interested?” or “Value a fast chat?”
Related: How to Create a Persuasive CTA
An actual example of top quality cold email
“Hey Peter, I actually enjoyed your talk on the My First Billion podcast! Other Lakers fans here haha.
I wanted to ask about Green Banana – do you employ in-app guides to improve product acceptance?
I ask because our tool at Yellow Tree recently helped an analogous CRM software company to increase product adoption, reducing their annual turnover by 4%.
Want to know more?
PS – Trying our solution might be the Lakers’ trade of Russell Westbrook this season.”