A creative cat rescue volunteer got here up with a purring strategy to advertise their cats for adoption.
Kayla Delcoure, who runs social media Pippi’s placea non-profit organization based in Atlanta, created CatVan ads modeled after commercials Carwanonline used automotive dealer.
In a parody post that appeared on his page Instagram AND Facebook page on Wednesday, the cats are advertised as vehicles could be on his page.
4-legged fur babies are listed, akin to “2014 Furrari” named Arlis (black body, snooze power), “2015 Furcedes” named Buddy (custom gray saddle set, heated seat) and Cassie, “2022 Meowzda” (custom multicolored shell) , self-cleaning).
Delcoure said the inspiration got here from her husband’s recent automotive purchases.
“My husband has been wanting to purchase a truck for months and brings me his phone every so often to point out me deals” she told NPR.
“Tuesday morning, while I used to be wondering the right way to arrange all nine available Pippi’s Place cats in a single post, my husband walked into my office to point out me an inventory of trucks.”
Then she started working and created the page by browsing Carvana’s site.
“Various funny descriptions kept popping up in my head, like ‘four-paw drive’, ‘rear vent’ and the remaining, so I went ahead and made individual listings as well,” Delcoure explained. departure.
The post was also shared on Redditwhere it garnered 65,000 votes and over 1,500 comments, which couldn’t have come at a greater time.
“We’re working on kitten season in the mean time, so now we have a lot of little kittens which might be too young to be adopted, and a few with illnesses and injuries that have to be treated before going to fur homes,” Delcoure said. “Our volunteers literally work across the clock (every 4 hours) to look after these kittens.”
Because of the hype on social media, the non-profit received support, including requests for donations. She even received an application from a family in Canada who need to adopt “Furrari” Arlis.
“They need to undergo the adoption and transfer process to bring him home,” Delcoure said.