World Wrestling Entertainment (WWE) influencer and wrestler Logan Paul is not any stranger to controversy – and now his sports drink company, Prime, has caught the eye of US lawmakers.
Senate Majority Leader Chuck Schumer is looking on the Food and Drug Administration (FDA) to analyze Prime and caffeine levels, saying the product is marketed to children.
Schumer tweeted that the caffeine content of the drink was “absurd” and will “endanger the health of youngsters”.
PRIME Energy Drink comprises a lot caffeine that it might endanger the health of youngsters.
However it is sold to children!
Parents and pediatricians are concerned.
FDA must investigate PRIME for ridiculous caffeine content and social media marketing targeting children. https://t.co/8f8Udp3dZu
— Chuck Schumer (@SenSchumer) July 9, 2023
The senator’s original comments were made at a press conference in Latest York, in line with the each day Latest York Post Officewhere Schumer said the drink was marketed as a “status symbol for kids” and that its caffeine content “embarrassed” rival Red Bull.
“Buyers and fogeys beware as that is a significant health concern for children that it’s attacking so frantically,” he said. “PRIME was born from the wheel of social media and the enigmatic world of influencers. Kids see it on their phone while scrolling after which they really want it. The issue is that the product has a lot caffeine in it that it embarrasses Red Bull.”
Paul’s Prime features a warning on the can that it shouldn’t be for consumers under 18, but Schumer is looking for more explicit warnings.
Based on the ingredients on the can, one 12-ounce can of Prime comprises roughly 200 milligrams of caffeine.
In comparison with the competition, that is about 100 milligrams greater than a 12-ounce can of Red Bull, which comprises 120 milligrams, and about 80 greater than a 12-ounce can of Monster Energy, which comprises 122 milligrams.
Neither Paul nor Prime have commented publicly on Schumer’s accusations. Senator Schumer’s office didn’t immediately return a request for comment. Prime didn’t immediately return a request for comment.