Q: People tell me to post repeatedly on LinkedIn, but no person’s reading. Should I just quit? — Derek, Austin
This text could flop. You may not even get past the primary paragraph. That is only a fact of life for anyone who writes anything. But it surely’s not a reason to stop.
Let’s start with some assumptions. You’re probably not an expert creator. Possibly you are posting to grow your brand and revenue. At this point, you are a little bit embarrassed by how poorly you are doing, taking a look at the chance cost of it, and pondering that your time is healthier spent elsewhere.