Tinder has unveiled a $500-per-month exclusive subscription service to the dating app’s most energetic users who can have access to features including “VIP” search, matching, and conversation.
Tinder Select, which was initially launched in 2017 as a free-of-charge, invite-only tier geared toward “hotties and celebrities,” will now cost $6,000 a yr for its services, in response to Bloomberg News.
The brand new pay-for-play tier was offered to lower than 1% of Tinder users, in response to the corporate.
The Tinder Select subscription is one in all 4 paid tiers that the app offers with prices starting as little as $24.99 a month.
We all know that there’s a subset of highly engaged and energetic users who prioritize more practical and efficient ways to search out connections, and so we engaged in extensive tests and feedback with this audience over the past several months to develop a completely latest offering,” Tinder Chief Product Officer Mark Van Ryswyk said.
The Post has sought comment from Tinder.
In July of last yr, Tinder’s parent company, Match Group, acquired The League, an exclusive dating app “with a curated member base focused on matching career-oriented users on the lookout for a serious relationship,” in a deal valued around $30 million.
The success of The League, which offers a VIP plan that charges $1,000 per week, reportedly inspired Match Group to roll out a latest, exclusive tier for “high-intent users” of Tinder.
Raya, one other app that caters toward celebrities and high-profile bachelors, offers several plans that charge anywhere between $10 per month to $350 per yr.
Gary Swidler, the president of Match Group, whose portfolio also includes the dating app Hinge in addition to sites like OKCupid and Match.com, told a business gathering earlier this month that Tinder Select is anticipated to attract “a relatively tiny amount of recent payers.”
Nonetheless, the corporate anticipates it can bolster revenue, which has slowed in recent months.
Match Group said that the variety of subscribers to its dating apps have fallen in each of the last three quarters, though average revenue per user has grown on a year-over-year basis, in response to Bloomberg News.
The corporate’s stock price has fallen by nearly 15% since a yr ago.