‘Tis the season — already — and major corporations are wasting no time rolling out holiday specials and menu items.
And that features Starbucks — the corporate is debuting its latest holiday cups on November 2 and adding a magenta twist to the classic green and red, with 4 variations of patterns, comparable to a plaid cup and bauble pattern cup meant to appear to be ornaments with sparkle accents.
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“After we were taking a look at trends when designing this 12 months’s holiday, we kept seeing shiny, daring, uplifting colours,” said Kristy Cameron, creative director at Starbucks, in a company release. “We found that magenta alongside the vacation reds and greens lifts the standard holiday colours and makes the red look even brighter.”
The brand new “Bauble Wrap” holiday cup at Starbucks (via Starbucks)
Some beverages are also getting a makeover this season.
An Iced Gingerbread Oatmilk Chai, described as having “gingerbread notes, a comfy mix of chai spices, and creamy oatmilk,” is making its debut. Customers may also opt for a hot version.
One other latest drink hitting menus this 12 months — for the more adventurous of palettes — is the Oleato Gingerbread Oatmilk Latte, which uses the corporate’s Blonde Espresso with gingerbread and steamed oatmilk that’s then infused with Partanna® extra virgin olive oil.
The brand new Iced Gingerbread Oatmilk Chai at Starbucks (via Starbucks)
Past holiday season favorites are returning, namely the Caramel Brulée Latte, Chestnut Praline Latte, and Iced Sugar Cookie Almondmilk Latte.
While Starbucks will not be debuting any latest food items for the vacations, popular seasonal picks, including the Cranberry Bliss Bar, Gingerbread Loaf, Peppermint Brownie Cake Pop, Snowman Cookie, and Sugar Plum Cheese Danish, are all returning.
Related: Starbucks Is Changing Its Ice, the Way It Makes Iced Drinks
The coffee giant is coming off a strong fiscal Q4 2023 with overall revenue as much as roughly $9.4 billion, an 11% quarterly increase.
Starbucks leadership attributed the boost to a successful launch of its fall beverage lineup, including the newly debuted pumpkin cream cold brew.
“We had a remarkable fall launch that led to record-breaking average weekly sales,” Starbucks CEO Laxman Narasimhan said throughout the earnings call.
Starbucks was up over 10.5% in a 24-hour period as of Thursday afternoon upon the news of the corporate’s successful quarter.
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