The Kraft-Heinz Company is causing quite a pickle with its latest ketchup release.
Today, the corporate announced that it’ll release a latest pickle-flavored ketchup into the world starting in 2024.
“Ketchup and pickles have proudly sat side-by-side on burgers and hot dogs across America for over 150 years,” the corporate said in a press release. “Heinz today proclaims the launch of Pickle Ketchup, a latest condiment that mixes the tangy and savory flavor of pickles with the unmistakable taste of Heinz Ketchup.”
Pickles are trending
The corporate says it’s responding to America’s current obsession with pickles. In line with an October 2023 Datassential report, 73% of American consumers reported that they benefit from the taste of pickles. Actually, the pickle is on nearly 50% of menus across the country.
In 2023, several TikTok trends involving pickles have gone viral, earning the hashtag #pickle 5.4 billion views.
“It’s like a cult following,” Leah Marcus told The New York Post earlier this 12 months. “The individuals who do like pickles are obsessive about them.”
Pickle mania has led to fast food restaurants incorporating pickles into their slushies, french fries, and pizza. Marcus herself quit her full-time job to start out a pickle company.
The recognition of pickles was clearly not lost on Heinz.
“The present pickle craze in America mirrors the irrational love HEINZ fans have for the brand, so it only made sense for our newest ketchup to mix these two beloved tastes together,” said Katie Peterson, Director of Heinz Innovation at The Kraft Heinz Company.
A couple of months ago, the corporate cashed in on one other trend—Taylor Swift’s apparent love for ketchup and ranch dressing. The pop diva was photographed on the Kansas City Chiefs game eating a chicken tender with ketchup and “seemingly ranch dressing,” in line with the Eras Tour X account. The corporate responded by releasing 100 bottles of the brand new ketchup-and-ranch sauce.
?| Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch! pic.twitter.com/rpAOP2HFtT
— The Eras Tour (@tswifterastour) September 24, 2023