Walmart said Friday it is just not advertising on social media platform X, one in every of the newest major corporations to say it has dropped the Elon Musk-owned site.
“We aren’t advertising on X as we’ve found other platforms to higher reach our customers,” a Walmart spokesperson said.
X, formerly often known as Twitter, didn’t immediately reply to a request for comment.
The platform has struggled to retain advertisers since Musk acquired the corporate in October 2022, and faced a fresh exodus in recent weeks over rising concern about antisemitic content.
Earlier this month, Musk agreed with an X user who falsely claimed members of the Jewish community were stoking hatred against white people, saying the user was speaking “the actual truth.”
The user had also referenced the “Great Alternative” conspiracy theory, which purports that Jewish people and leftists are engineering the ethnic and cultural alternative of white populations with non-white immigrants that may result in a “white genocide.”
![Walmart store](https://nypost.com/wp-content/uploads/sites/2/2023/12/2023-walmart-reported-strong-first-11292041.jpg?w=1024)
Musk apologized for his post during an interview at a Latest York Times DealBook event on Wednesday, but hurled expletives against advertisers that suspended their ads, accusing them of “blackmail.”
An executive at a serious ad-buying agency, who declined to be named, said X ad sales representatives appeared frustrated within the aftermath of Musk’s outburst against brands and didn’t have much to say in conversations.
![Elon Musk](https://nypost.com/wp-content/uploads/sites/2/2023/12/2023-new-york-city-andrew-73010821.jpg?w=1024)
Major brands including Apple, Walt Disney and Warner Bros Discovery also suspended their ads on X last month following a report from liberal watchdog group Media Matters, which said ads had appeared next to antisemitic posts.