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Preorders for Apple‘s $3,499 Vision Pro headset began Thursday morning ahead of its U.S. release on Feb. 2.
The Vision Pro is Apple’s first recent product category because it released the Apple Watch in 2015. Wall Street doesn’t expect Apple to sell it in the identical quantities because it does its other products, comparable to the iPhone, Apple Watch and Mac — a minimum of not at first.
“We consider success with the Vision Pro is less about 2024 and more about its longer-term potential,” Morgan Stanley analyst Erik Woodring said in a note to investors in December.
UBS’ David Vogt estimates Apple could generate about $1.4 billion in revenue from the Vision Pro in 2024, assuming Apple ships about 400,000 handsets. By comparison, Apple generated $43.81 billion in iPhone revenue during its fiscal fourth quarter.
The entry-level Vision Pro comes with 256GB of storage and the identical M2 chip that Apple includes in a few of its Macs. The corporate can also be selling a 512GB Vision Pro for $3,699 and a 1TB model for $3,899.
It provides a “spatial computing” experience. The headset can function a virtual reality display that lets users watch movies, for instance. Or a user can pin several different apps and screens of their view while also seeing the world around them.
Apple’s preorder website asks customers to use an iPhone or iPad with Face ID to find the best-fitting size.
The corporate can also be offering a 12-month financing plan. The $3,499 model costs $291.58 a month with that option. Prescription lens inserts could be purchased for $149.
Apple announced the Vision Pro at its Worldwide Developers Conference in 2023.
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