A conservative CEO says that Republican beer drinkers need a beverage that “truly supports their values” after former President Donald Trump defended rival brand Bud Light.
In 2023, Bud Light launched a controversial partnership with transgender activist Dylan Mulvaney that sparked an instantaneous, months-long boycott from the beer-drinking community.
Trump, nonetheless, tried to assuage things over with the beer brand earlier this week by saying that Bud Light’s parent company Anheuser-Busch “shouldn’t be a woke company” and that the brand “perhaps deserves a second probability.”
The previous president wrote that the partnership with Mulvaney was a “mistake of epic proportions,” but that conservatives should reconsider their boycott of the Anheuser-Busch brand.
“And for that a really big price was paid, but Anheuser-Busch shouldn’t be a Woke company, but I can offer you plenty which are,” Trump posted on Truth Social.
“Anheuser-Busch is a Great American Brand that perhaps deserves a Second Likelihood?”
Ultra Right CEO Seth Weathers, who launched the highly successful Conservative Dad’s Ultra Right beer as a rival to the Anheuser-Busch brand within the aftermath of the boycott, continues to be optimistic about his brand despite Trump’s social media post.
“Conservatives want options for firms that really support their values,” Weathers told FOX Business.
“Conservative Dad’s Ultra Right Beer will proudly proceed to be that option!”
Ultra Right has openly supported Trump throughout his campaign, launching a limited edition beer can that featured the former president’s mugshot and donating ten percent of sales generated from sales to the Georgia Republican Party and the David Shafer Legal Defense Fund “to defend Georgia’s Trump electors against unjust political prosecution.”
![Dylan Mulvaney holding a Bud Light can](https://nypost.com/wp-content/uploads/sites/2/2024/02/dylan-mulvaney-bud-light-73791384_61b033.jpg?w=642)
Ultra Right also teamed up with Riley Gaines, a women’s sports activist, and raised 1000’s of dollars for her center to guard women’s sports.
The campaign involved selling “Real Women of America” 2024 Calendar, an endeavor the group previously told FOX Business was the primary calendar created to “specifically showcase essentially the most beautiful conservative women in America.”
Last summer, FOX Business obtained a press release that exposed Ultra Right signed recent distribution deals in multiple states to look in 1000’s of retailers, bars and restaurants.
![Cans of beer representing rival brands Bud Light and Conservative Dad's Ultra Right Beer, discussed in story of former US President’s defense of the Bud Light brand.](https://nypost.com/wp-content/uploads/sites/2/2024/02/big-price-paid-anheuser-busch-76283033.jpg?w=1024)
“First, they mocked us. They said we’d never sell any beer, they said we’d never get the beer made, they said we might never get distributors, after which they said we’d never get shelf space in stores,” Weathers said on the time.
“I’m proud to say, we’ve achieved all those things in a matter of months.”
FOX Business’ Kye Morris contributed to this report.