Email marketing is one of the effective tools for businesses that look to generate a gentle stream of consumers and retain the present ones. And with good reason:
Email marketing’s ROI is one of the lucrative, sure, but managing vast amounts of information and creating segment after segment to ensure timely communication may be quite confusing. With no dedicated email marketing and marketing automation platform, creating a gentle stream of leads, retaining customers, and even reconnecting with old clients is a difficult task.
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On this blog post, we’ll explore the preferred email automation suggestions that may enable you to get and retain clients on autopilot. From organising a welcome email series to creating behavior-based triggers, and automating customer feedback requests, the following pointers will give you the knowledge and techniques you would like to get essentially the most out of your email marketing campaigns.
So, without further ado, let’s try essentially the most outstanding email automation suggestions to get clients on autopilot.
Create a Welcome Email Series
A welcome email series is the very first thing a latest subscriber receives after joining your email list. Generally speaking, welcome emails function an introduction to your brand, as they arrange expectations for future communications and construct relationships with latest subscribers.
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Welcome emails give brands the chance to make a fantastic first impression and interact audiences. And, as evident by the statistics above, they’re expected by latest subscribers as well. After all, organising a welcome email automation sequence requires that you simply take some specific steps, to be effective.
Firstly, be certain to take various email automation platforms for a test and see which one suits you best. Some marketers go for advanced email automation features, while others would sacrifice a few of that for a brief learning curve or beautiful welcome email templates to go together with their automated email campaigns.
A few of the most outstanding email automation platforms, like Mailchimp, Brevo, Moosend, and other Mailchimp competitors showcase similar welcome email tools, but have the aforementioned distinctive differences. For instance, Mailchimp’s beautiful welcome email templates may be indifferent to a marketer that needs Moosend’s powerful automation, and vice versa.
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But let’s assume you’re all set together with your email automation platform. Your second step ought to be killer content. Start with a warm and friendly greeting, use a friendly and conversational tone, and personalize the e-mail with some value. Try your latest users’ behavior on your website and include content that stems from their interactions.
Don’t draw back from setting expectations for future communications. Let your subscribers understand how often they will expect to hear from you and what sort of content they will expect to receive, and include a transparent CTA using actionable verbs every time. That way, you’ll encourage your subscribers to take the following step. This might include making a purchase order, signing up for a trial, or downloading a resource.
A welcome email automation series helps brands establish meaningful connections with their audience from the get-go and showcase what their email marketing looks like typically, encouraging their audience to proceed with the following step at the identical time.
Implement Abandoned Cart Emails
Abandoned cart emails are automated emails which might be sent to customers who’ve added items to their shopping cart but haven’t accomplished the acquisition. These emails often encourage users to return to the web site and complete the acquisition. Abandoned cart automation is a vital a part of email marketing. Here’s why:
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Not utilizing abandoned cart emails is like leaving money on the table. But there’s a strategy to those as well.
The very first thing to consider could be to use a subject line that may attract attention and encourage the client to open up the e-mail. A way of urgency, a clever emoji, or perhaps a countdown timer will do the trick.
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Now, it’s time to think by way of design and content. Great design is usually a unbelievable lead generation and retention machine, provided it’s done accurately. Include images and details of the items the client left of their cart. This serves as a visible reminder of the items they were fascinated with and increases the likelihood of them returning to complete the acquisition.
Also, offering a reduction or incentive to encourage the client to return and complete the acquisition with a transparent CTA can go a great distance. It may encourage the client to return to the web site and complete the acquisition. Use a button or link that takes the client directly to their cart or the checkout page.
Use Behavioral Triggers
Email automation is all about behavioral triggers. These triggers allow you to arrange the proper automation type and send targeted and relevant emails to your subscribers based on their behavior and actions.
Behavioral triggers are arrange to mechanically send emails when a subscriber meets certain criteria. These criteria may be anything that matches your goal:
- Making a purchase order will create a fantastic replenishment email campaign
- Clicking on a link may lead to cart abandonment emails
- Visiting a selected webpage could provide you with insights into product recommendations
Through the use of behavior-based triggers, you may create personalized and timely emails which might be more likely to engage your audience and increase your conversion rate.
One in every of the important thing advantages of using behavior-based triggers is that they use and transform data into actions, allowing you to send targeted emails to specific segments of your audience. A follow-up email to customers who’ve made a purchase order can include a reduction on their next purchase; Or an email to subscribers who’ve clicked on a selected link may give more information or a special offer related to that link.
To create behavioral triggers, you’ll need to use an email automation platform that supports this feature. Most automation tools will allow you to arrange triggers based on a wide range of criteria, resembling purchase history, website behavior, and engagement with previous emails. When you’ve arrange your triggers, you may create targeted and personalized email campaigns which might be mechanically sent to your subscribers after they meet the standards you’ve defined.
But there’s yet another thing behavioral triggers can do: They’ll enable you to retain customers and construct long-term loyalty. Timely and relevant emails based on your subscribers’ behavior show them that you simply understand their needs and are on this for greater than just a fast buck.
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Providing value builds trust and strengthens your relationship together with your audience, leading to increased customer retention and lifelong value.
Automate Your Loyalty Program
Loyalty programs are a robust tool for constructing customer loyalty and driving repeat business. Here’s what I mean:
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Nonetheless, managing and communicating together with your loyalty program members manually may be time-consuming and inefficient.
Here’s where email automation comes into play. Automating your loyalty program communications may help streamline the method and be certain that your members are engaged and motivated to participate.
Automating your loyalty program communications involves organising a system that mechanically sends out emails to your members based on certain triggers or events. Reaching a latest tier, earning points, or redeeming rewards, creating dedicated guides on your loyalty members, anything of the type may very well be a trigger.
This ensures that your members are kept informed and engaged together with your loyalty program, without you having to manually send out emails.
But how are you going to implement an automatic loyalty program email campaign into your communication strategy?
Your first step, as with anything, ought to be your welcome email. Nonetheless, a welcome email alone shouldn’t be enough to do the job you’ll’ve wanted it to. Members want – and deserve – special treatment, as opposed to fly-bys. To maintain your customer retention at high levels, be certain to send special promotions and offers emails which might be exclusive to loyalty program members. This might include double points days, exclusive discounts, or early access to sales and events.
Also, be certain you don’t forget to send a birthday or anniversary email to members of your email list. This email could include a special offer or discount as a token of appreciation for his or her loyalty.
And always remember emails when your users earn points or rewards. Most loyalty members never remember the specifics of the points or rewards earned, the overall balance, the expiration dates of the points and rewards, or any upcoming promotions.
One other email you may automate on your loyalty rewards program may very well be the tier advancement emails. Create an automation that may showcase your user’s progress together with your loyalty program, congratulating the member, explaining the specifics of the brand new tier, and inspiring them to proceed earning.
By automating your loyalty program’s email communications, you may be certain that your members are kept informed and engaged together with your program, without having to manually send out emails. This not only saves you effort and time but additionally helps construct loyalty and trust together with your customers, because it eliminates any human error along the way in which.
Utilize Automated Customer Feedback Requests
Collecting customer feedback is crucial for understanding your customers’ needs, improving your services or products, and making data-driven decisions.
Nonetheless, manually reaching out to each customer for feedback may be time-consuming and inefficient. That is where automated customer feedback requests turn out to be useful.
Automating customer feedback requests involves organising an automation sequence that sends out feedback request emails to customers after a selected event. This event may very well be anything that suits your marketing plan and your marketing aspirations. Making a purchase order, using a service, or reaching a milestone are amongst essentially the most common.
Customer feedback requests function a PR tool that ensures you may gather feedback repeatedly and consistently. And, as you could possibly assume, sending feedback requests manually could end in great email marketing mistakes, resembling flawed personalization types, and even using the flawed trigger on your email.
Let’s see how you may utilize feedback requests to your profit.
The very first thing to do could be to use the fitting timing. Timing is crucial when it comes to customer feedback requests. You wish to send the e-mail on the time that’s good: The experience should still be fresh in the client’s mind, nevertheless it shouldn’t be instantly. You would like users to have a while to truly experience your services or products.
Your customer feedback ought to be short and easy. Customers are more likely to respond to straightforward emails, and automatic customer feedback requests aren’t any exception. Ask specific questions and use a straightforward rating system. A star rating or a scale from one to five are amongst essentially the most common. After all, this doesn’t mean you may’t come up together with your own system, as long as it is smart and doesn’t include too many questions.
And as with all emails, personalization is imperative. Use the client’s name and reference specific details about their interaction together with your brand, be it a purchase order or a straightforward request or demo viewing. This shows that you simply value their feedback and are fascinated with their individual experience.
After all, no customer will do the entire above without some kind of incentive. A reduction or a likelihood to win a prize can encourage customers to respond to your feedback request, as long as it’s priceless and relevant.
The very last thing to remember could be to analyze your insights and switch them into actionable decisions. Use the feedback to discover areas for improvement and implement changes to enhance the client experience. Make sure that to communicate any changes or improvements to your customers to show that you simply value their feedback and are committed to continuous improvement.
The Takeaway
The explanations behind email automation could also be multiple, and every marketer utilizes triggered campaigns and automatic email series to keep their very own KPIs under control. Nonetheless, the above are some staples to remember.
Using email triggers comes with a small catch: Not overusing them and determining the trigger that is smart for you and your brand. To give you the most effective plan of action, study your demographics and A/B test your emails. This may enable you to come down with a priceless decision that may profit you and your audience.
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