Would you fly AI?
Qatar Airways is adding virtual flight attendants as “digital human cabin crew” to help customers at airports and onboard planes.
Named Sama 2.0, the feminine faux staffer was rolled out at this week’s massive ITB Berlin trade show. The airline demonstrated that a customer can speak into one’s phone with Sama answering on a big kiosk-like screen, video shows.
The airline claims that the virtual cabin crew member — also accessible through its metaverse, called the Qverse, and the Qatar app — is the first AI-powered customer assistance of its kind.
Statements from the airline and developer UneeQ claim that the digital helper — whose name means “sky” in Arabic — blends “technology with empathy and personalization” and offers “engaging interactions that mirror human conversation.”
It’s designed to learn from customer behavior through “comprehensive visual interactions” to “assist its passengers in designing curated travel experiences.”
Flyers can profit from Sama by tapping into Qatar’s Qverse. From there, the virtual helper can, as an example, guide passengers through 3D-mapped renderings of airports and answer travel-related questions about baggage, check-in and more in real time as they’re typed or spoken right into a chat module.
The assistant is currently English-speaking only but is planned to have fluency in other languages, including Arabic, by later this yr.
“It is a monumental point in spearheading the successful synergy between technology and human connection – not just for Qatar Airways but in addition for the industry at large,” company Marketing Vice President Babar Rahman said, adding that the interactions can be “approachable and friendly.”