TOPSHOT – The Apple iPhone 15 series is displayed on the market at The Grove Apple retail store on release day in Los Angeles, California, on September 22, 2023. (Photo by Patrick T. Fallon / AFP) (Photo by PATRICK T. FALLON/AFP via Getty Images)
Patrick T. Fallon | Afp | Getty Images
Apple iPhone shipments plunged nearly 10% globally in the primary quarter of 2024, pressured by double-digit growth in shipments by Chinese challengers Xiaomi and Transsion, a report from International Data Corporation showed.
Apple shipped 50.1 million units In the primary quarter, down 9.6% from the 55.4 million shipments in the identical period a 12 months earlier, based on the IDC report. Among the many top five smartphone brands in the report, Apple recorded the sharpest decline 12 months on 12 months.
Samsung regained the highest spot in the primary quarter, after losing the crown to Apple last 12 months, with a 20.8% market share, shipping nearly the identical variety of units as last 12 months at 60.1 million. Its market share was 22.5% in the primary quarter of 2023.
Apple, which surpassed Samsung as the most important smartphone maker in 2023, saw its market share drop to 17.3% from 20.7% a 12 months earlier.
“While IDC expects these two corporations to keep up their hold on the high end of the market, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely have each OEMs in search of areas to expand and diversify,” said Ryan Reith, group vp at IDC Worldwide Mobility and Consumer Device Trackers.
Xiaomi’s shipments rose 33.8% to 40.8 million units in the primary quarter, while Transsion saw an 84.9% jump to twenty-eight.5 million units.
Shenzhen-based smartphone maker Transsion, which owns the Tecno, Itel, and Infinix brands, has quietly turn out to be the world’s fifth-largest smartphone manufacturer, based on several reports.
When it comes to market share, Xiaomi (14.1%), Transsion (9.9%) and OPPO (8.7%) bagged the third, fourth and fifth spot, respectively, based on first-quarter shipments, the IDC report revealed.
“Xiaomi is coming back strong from the big declines experienced over the past two years and Transsion is becoming a stable presence in the Top 5 with aggressive growth in international markets,” said Nabila Popal, research director with IDC’s Worldwide Tracker team.
Chinese smartphone giant OPPO’s shipments, nevertheless, sank 8.5% to 25.2 million in the primary quarter.
Tech giant Huawei and its spinoff, Honor, didn’t make it to the highest five list. They were the best-performing smartphone brands for the primary six weeks of 2024, based on Counterpoint Research.
Apple has been facing pressure in China, particularly from Huawei, whose consumer business is resurging after the launch of its Mate 60 smartphone.
Globally, total first-quarter smartphone shipments rose 7.8% 12 months over 12 months to 289.4 million units, recording the third consecutive quarter of shipment growth, based on IDC.
That is “a robust indicator that a recovery is well underway” despite macroeconomic challenges, the research firm said.