In 2023, L’Oréal will bring inclusivity to the make-up salon.
The wonder giant announced on January 3 that the brand will launch the world’s first handheld lipstick applicator designed for people with limited hand and arm mobility.
Lancome, owned by L’Oréal, will pilot an ultra-precise computerized applicator called HAPTA.
The tool was recently unveiled on the Consumer Electronics Show (CES) 2023 in Las Vegas.
“For L’Oréal, the long run of beauty is inclusive,” said L’Oréal Groupe CEO Nicholas Hieronimus. he wrote in a statement.
“And that future will probably be made more accessible by technology.”
A press release from L’Oréal indicated that around 50 million people worldwide live with superb motor impairments, making on a regular basis gestures comparable to applying makeup “difficult”.
A Baltimore-area woman whose mother was battling Parkinson’s disease said a tool like L’Oréal “would give my mother her dignity.”
She said: “My mum sold Avon cosmetics and was all the time dressed to the nines and her makeup was beautifully applied every morning. When her Parkinson’s got really bad, she stopped attempting to placed on makeup, and I comprehend it took a toll on her mental health – and her well-being.”
L’Oréal explained that HAPTA’s technology and design will provide users with the flexibility to self-apply lipstick repeatedly.
“HAPTA is inspired by Haptic Tech – it’s a technology that may create tactile sensations by applying forces, vibrations or movements to the user,” Fox News Digital told Fox News Digital.
“HAPTA will use technology originally developed by Verily to stabilize and level kitchen utensils to provide people with limited hand and arm mobility the flexibility to eat with confidence and independence,” L’Oréal also said.
The corporate says the important thing to HAPTA technology is built-in intelligent motion control and customizable add-ons.
L’Oréal added that these attachments provide precise application and “improved range of motion” to “help individuals feel confident, independent and empowered to enjoy the facility of beauty to precise themselves.”
The corporate said the projected HAPTA price will probably be between $149 and $199.
Barbara Lavernos, deputy general manager for research, innovation and technology at L’Oréal, said in a statement that “inclusivity is at the center of our innovation and sweetness technology strategy.”
In the identical statement, she also said, “We’re dedicated and passionate to bring recent technologies to power beauty services that enhance and meet every individual’s ultimate desires, expectations and unmet needs.”
L’Oréal detailed that the applicator’s magnetic attachment allows it to “swivel 360 degrees and bend 180 degrees.”
The applicator also has a click function to guide users where to lock the tool in the right position.
It also comes with a built-in battery.
“For years, Lancome has strived to supply every woman with beauty solutions tailored to her needs,” Lancome’s global brand president, Françoise Lehmann, said in a statement.
“Cosmetic technology has enabled us to perform this mission much more effectively, revolutionizing the best way we develop beauty services and enabling greater personalization.”
Lehmann also said, “With HAPTA, we go a step further by making beauty more accessible to make use of because everyone must have equal access to it.”
L’Oréal confirmed to Fox News Digital that HAPTA will probably be available to consumers in late 2023.
L’Oréal will even develop a HAPTA version for people with hand tremors, Engadget reported.
“We hope that perhaps this will probably be the start of many precision applicators,” L’Oréal told Fox News Digital by email.
“Our position is all the time to unravel problems. And that is a problem that nobody has solved today. To present these people access to a beauty they couldn’t have before.”
In a statement sent to Fox News Digital, the co-chair of the United Cerebral Palsy (UCP) national committee, Valerie Pieraccini, expressed how much she “loves the empowerment” that HAPTA will provide to people with disabilities.
Pieraccini, also an occupational therapist and “a woman who loves her makeup,” explained that cerebral palsy is “a lifelong disability that slowly impairs the body’s ability to maneuver and performance, making the only tasks of life difficult.”
But recent L’Oréal technology has recognized this struggle and provided a “powerful” solution.
“L’Oréal’s use of technology in smart makeup applicators gives anyone with physical limitations the chance to maintain themselves,” she said.
“What a beautiful thing for a woman to be on top of things not only of her own beauty but in addition of how she chooses to face the world,” she said.
“She’s versatile and powerful,” she added.