Your brand identity is the center of your entire business. The voice, text, and appearance of what you are promoting is how potential customers judge you. These are the things that make you and your organization unique.
Unfortunately, lately evidently most marketing strategies and branding guidelines are general advice. When everyone follows the identical guidelines, we find yourself in a sea of sameness. So how do you be certain that you stand out?
Having spent over a decade in marketing, I can let you know that constructing lucrative relationships shouldn’t be as hard because it sounds! All of it starts with immersing yourself and discovering your true, authentic self. That is why I now spend my days helping clients discover their true potential by becoming authentic, transparent and connected.
Get what not serves you
Time to dig deep. Remove out of your life, business and heart that which not serves your High Self. What do you wish to discover to reach your most authentic self? Holding on to things that hold you back won’t create your dream business or life.
It could appear tempting to skip this step and move on to adding your brand story, but this step is crucial. My favorite analogy for that is oysters in a bucket. You’ll be able to’t cover up the stench of stale seafood by adding flowers or perfume. You create more stink.
So how do you begin the excavation process?
Free writing is certainly one of my favorite ways to do away with thoughts or ideas which might be holding you back. Give your subconscious a voice and take away the exhausting burdens that keep you from letting go of your genius. Free writing is different from journaling. This writing style is all about letting go. I encourage you to tear up the paper or burn it once you’re done.
Remember your winnings
Now that you have removed what not serves you and what you are promoting, it is time to replenish and replace it with supportive inspiration and paradigms.
Write a bragging list highlighting your favorite achievements or moments in what you are promoting journey. How did you create transformation to your clients? How did they begin emotionally and the way did they behave once you were done?
You do not deal with vanity metrics, but on the way you and your clients felt after working with them. Measure what matters.
Get clarity in your brand story
We have removed what doesn’t work and reminded ourselves of what works – now it is time to turn your authenticity into an easy, unique story.
Transparency helps remove the fog of working with you. That is not the most effective thing that lands a customer. It’s a business with the clearest message, one which requires the client to engage as few brain cells as possible.
An authentic copy attracts attention and builds relationships. It starts with who I’m, the client and what they care about. It is obvious and draws the eye of the reader. For those who do not get real, you may still sound like everyone else!
Delving into your authentic self will create uniquely authentic relationships. Be yourself to stand out from the group. An inauthentic copy won’t ever build a sound connection. Descriptions which might be technically true but vague or convincing will all the time scare off potential customers.
Connect together with your ideal customer
Consistently connect your story together with your ideal customer to build lucrative relationships. It isn’t about being unique. It’s all about being uniquely suited to your ideal customer.
Using social media for real relationships starts with positioning yourself as a guide to solving the issue. Then use video and remember to stay in your area of interest. Showing yourself online as your authentic self is a surefire way to get fans amongst your ideal customers.
One among my favorite ways to start combining is to create a one-liner. Find the issue, solution and result your potential client can expect. Don’t let your ego get in the way in which of this message. Be shiny, not cute. Once you have nailed it, it is time to use it in every single place.
At the center of what you are promoting is the need to create lucrative relationships. Every relationship begins when two or more people see the potential in connecting their stories. You would like to discover a way to show potential customers how your story can connect to theirs and solve the issue.
in regards to the writer
Aleya Harris, CPCE is the CEO of Marketing boom where he works to turn leaders into legends with radically authentic messaging and copywriting.
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