Want to promote your business on Instagram? Depending on who you are targeting and where your audience is situated, this free platform is a fantastic inbound marketing strategy to add to your plan.
Below, you’ll learn what brand marketing is, what Instagram stats you should know, and three vital suggestions you should know.
What’s brand marketing?
Let’s start with the definition boat.
Mark: how you express your business and the way the general public perceives you. Some people might mistake the brand for “just design”, but it surely’s greater than that. It brings together the basics of your brand’s tone, personality, design, values, strategy and goals.
marketing: Then again, it’s a technique to construct brand awareness amongst the general public. How your strategy helps generate sales for your services or products.
Put the 2 words together and you get ‘it is a publicized way of promoting your services or products through stories. A way to highlight a whole brand or company.”
The predominant purpose of brand marketing is to establish and develop relationships with consumers and construct brand equity. This implies you need to maintain a great and consistent brand-consumer relationship in addition to your brand’s marketing attributes (the thing that makes people remember your brand).
Instagram facts you need to know for your business
So why use Instagram brand marketing and the way do you know if it’s right for your business? All right…
Is your company visually and creatively pleasing? This social app is great when it comes to sharing photos and videos with the remaining of the world. Here’s what you need to know:
This platform has over a billion monthly energetic users.
If you’re targeting the millennial demographic, that is a fantastic marketing platform as nearly all of Instagram users are between the ages of 25 and 34 (around 33.1% worldwide).
The benefit of marketing your business is that 60% of Instagram users are actively finding recent products.
Smart tip: “Instagram video engagement is twice as high as photos.” (So it is best to use Instagram reels as well.)
How to add brand marketing on Instagram
Follow these three vital suggestions to improve your brand marketing on Instagram.
1. Optimize your business Instagram account
First, optimize your skilled profile. Listed below are some suggestions that will help you:
Profile picture
Make certain you have a transparent and high-quality profile picture. Your Instagram profile ought to be 110 x 110 pixels, but you can set it to 320 x 320 pixels just in case.
If you are an organization, you can simply add your logo. But when you are your own brand, you can add your skilled photo.
Just a few suggestions: I like to add my brand color to the background by editing it in Adobe Photoshop. You can also do that with Canva Pro through the use of their background remover and filling within the background color.
Headers (name)
The recommendation I get from many business owners is that they add keywords within the “Name” section. This can help your account appear within the search bar when people search.
User Name
Make certain your username reflects your brand name (this implies no misspellings, random numbers, or special letters). If your username is taken, you can all the time use the underscore character ( _ ).
Website
Since you can’t mix URLs in your Instagram post, we recommend adding your own website here, a lead magnet page, or if you have more links, use a custom link bio tool (in my case, I’m using Canva’s website builder template together with with Bitly to shorten the link).
Biological description
Make sure to add what you do, who you do it for, and a call to motion (CTA) to what you want your potential consumers to do.
For instance, “click the link below to access your free PDFs, “contact us via DM” or “contact us to book a free consultation call!”
Top Instagram covers
Configuring these settings will help you set the tone for viewers who visit your profile for the primary time. That is great for mixing covers with your Instagram feed aesthetic.
Make certain your covers match what your brand represents and that they’re JPEG or PNG files of the identical size as your Instagram Stories (1080 x 1920 pixels). For instance, if your brand relies on minimalism, you can add basic color covers from your brand palette.
contact
To brighten the place, add your skilled business email address or phone number so your potential customers can easily contact you.
2. Discover who your audience is
Who do you serve? Who’s your goal market? Answering these questions will help you prepare for current and future content.
You can start by making a “customer/character profile” – that is where you can do your research and create your “dream” personality for your target market. You can create as many personas as you want.
For instance, if you’re targeting millennials concerned with constructing their very own small business after they left their 9-5 job, you could create Instagram content related to “starting an e-commerce store”, “5 management tools for small businesses” or 5 small business ideas to start today.
If you already know your goal market, great! It is time to move on to the following step.
3. Define your brand goals
What results do you want from brand awareness? How will you measure your online presence? Do you want to reach a certain level of engagement by a certain date?
Coming up with brand strategies and finding ways to achieve them will help you grow on Instagram (the identical goes for growing your business). You can give you different goals and use different tools to help you achieve them.
Use a SMART (Specific, Measurable, Attainable, Relevant, and Timed) strategy to help you define your Instagram brand goals.
But when you need somewhat help, listed below are three easy questions to ask yourself when developing a brand marketing strategy:
- Who’s your target market?
- What’s your brand’s predominant goal?
- How does your brand define success?
Sources/references:
(*3*)https://99designs.com.au/blog/marketing-advertising/brand-marketing/
https://promoting.amazon.com/library/guides/brand-marketing
https://websitebuilder.org/blog/instagram-statistics/
https://blog.hootsuite.com/instagram-marketing/
https://www.mindtools.com/pages/article/smart-goals.htm
concerning the creator
Ellen Trans is a contract copywriter and owner of a digital marketing company that helps other female business owners.