Giving discounts to customers via email may be a great marketing strategy to energize your corporation and increase sales throughout the month.
But writing emails to give discounts to customers and clients may be a bit tricky at times:
On the one hand, you would like to increase sales or get more customers.
You, alternatively NO you would like to reduce service costs or lower your profit margin by offering discounts via email to customers who were going to purchase anyway.
You furthermore mght don’t need to annoy your email subscribers by sending so many discount emails that you simply force them to unsubscribe and leave endlessly.
It’s such a good balance.
Personally, I’ve used email to generate tons of of hundreds of dollars in revenue for my very own small business (and thousands and thousands once I worked for another person). You’ll learn more about constructing a business using cold mailing from my course: Cold emails that convert.
Key takeaways:
When offering discounts, be strategic and aware of why and the way you’re discounting your services. Consider offering discounts as a part of a limited-time promotion or to reward repeat customers.
Be transparent concerning the prices and value of your work, even should you offer discounts. Clearly communicate the conventional price of your services and the discount you’re offering, and highlight the worth customers will receive.
Keep the standard of your work high, even should you offer discounts. Don’t compromise on quality or cut corners to offer a lower cost as this might ultimately damage your popularity and hurt your corporation in the long term.
In today’s article, I’m going to share with you my best advice (based on over 15 years of selling experience) for sending emails offering discounts to customers.
This text will give attention to the words (or copywriting) you’ll use when sending emails offering discounts to your customers. Before I dive into the instructions, I’ve also included a small free email template/sample to offer you a discount.
Free sample email templates for offering a discount
If you happen to need a short sample email to offer a discount to loyal customers or clients, listed below are a few which may give you the results you want.
Whether it’s latest customers, prospects, existing customers or long-term loyal customers, you could find some ways to enhance this template and present them with a special offer.
Remember, these are written for freelancers or service providers, but may be modified to fit your corporation needs.
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Email with discount offer for loyal customers
Hi Sara. Many thanks for being a loyal Lemon Creative customer over time!
To point out our appreciation, we’re pleased to offer a discount on any design work you would like help with before the tip of the yr.
To make the most of this offer, simply click ‘reply’ to this email before December twelfth with any work you would like before the tip of the yr and we’ll take 30% off while you send your final invoice. It’s our way of claiming: Merry Christmas! 🙂
I wish you all the most effective, Luanna Lemon creativity
PS: You realize how busy it gets at the moment of yr which suggests we will not offer this discount after December twelfth (even when we wanted to!) so ensure to hit ‘reply’ instantly and we’ll hire you calendar. Thanks!
Discount offer email with coupon code
Hi John. I’m writing to you today to let you understand about a special offer I’m currently running for Black Friday!
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Now, until December 1st, we’re offering a 25% discount on all latest projects booked.
If you happen to want to make the most of this special offer before it ends, please reply and enter the coupon code BF25 and we’ll block you for a discount on a latest design!
We do not do that fairly often and it’s only until December 1st so you do not need to miss out!
Thanks for your corporation, Carrie Carrie Designs
Email with a discount offer for brand new customers
Hi, Shawna. Thanks very much for contacting us about our copywriting services!
As a latest client, you’ll be able to make the most of our special offer – $50 FREE credit to use on all copywriting services!
I realize it sounds too good to be true, but should you book inside 30 days of today, you’ll be able to lock in a $50 credit.
Reply to this email “Yes please!” to show us that you simply are considering this special offer and we’ll put you on our calendar!
We appreciate your help, Jane JD content group
As you’ll be able to see, each email template offers a special discount with a sense of urgency to get the client to act sooner moderately than later. It is also vital to specify the timing of this offer so that somebody doesn’t see it 2 months later and expect to still make the most of the special offer.
How to write an email to give discounts to clients and customers
Learning how to write a discount offer email to customers or customers is a real art. Some people go to school for years (after which work in agencies for much longer) before they finally master the language the art of copywriting.
If you might have a huge sum of money on a special offer email, I like to recommend using sites like Upwork to find a highly rated copywriter who can produce incredible results.
But should you need to write an email offering a discount on low-cost, I get it. Listed below are a few of my top suggestions for writing your personal email.
Don’t waste the subject
When sending an email offering a discount to loyal customers, the topic line might be your most precious asset.
Why? Because in the event that they never open the email, how will they click on the discount offer? And in the event that they never click on the offer, how will you ever increase your sales?
Arouse curiosity without revealing the whole lot concerning the subject. As an alternative of claiming “25% off inside” use “25% or 35%? Open to see this month’s special discount.
Be honest and avoid spam-sounding words like “you will not consider” or “click to open” – each email providers (like Gmail) and customers will penalize you for it.
Add value promising a good return for opening the email. Something like “Easy Savings Inside” will help them see that it’s definitely worth the time to open a discount email.
Tone is the whole lot
To begin with, tone is the whole lot while you use email to give discounts to customers.
We have all experienced misunderstanding once we communicated with words on the screen.
To avoid this, when emailing a discount offer, use language that matches your usual conversation with clients or clients. Anything that does not quite suit you’ll be able to scare away – and that is the last item you would like when trying to increase your sales.
Consider the difference in tone between these 3 options:
“We’re pleased to offer you a discount…”
“Thanks for sending you a discount.”
“You may save a lot of cash this month!”
Quickly go to the offer!
I recently received an email with a discount on a service I used to be actually searching for. But truthfully, I hardly saw the offer since the person writing the email was so verbose.
You do not send emails to showcase, entertain, and even necessarily support a relationship. You are sending an email to offer a discount to a customer or loyal customer – not to educate them with a mini-blog within the email.
Create a clear call to motion
When styling your email, make your offer stand out, resembling a call to motion. Daring the text, underline it, or use italics. Something that can help your discount stand out so that individuals who just scan your emails will quickly and simply see your discount offer.
So many nowadays don’t read emails of their entirety – it’s just a habit of digesting online material.
By adding a clear call to motion in your discount offer email, you’ll make it very easy on your customers and clients to know exactly what they need to do to redeem the discount.
Add urgency or shortage
You almost certainly know in addition to everyone else: once an email is marked “read”, it can almost never be reopened. Specifically, this will not be a marketing email offering a discount.
The cruel reality is that this: should you do not get your customer to open the email and make the most of the discount instantly, they’ll probably never get it.
To beat this, you will need to use two writing tools that marketing writers have used for hundreds of years: urgency and scarcity.
in brief a sense of urgency (true urgency, not fabricated, false) forces customers to act Now for a limited time or miss the deal endlessly. Scarcity helps your customers understand that your discount will not be unlimited and in the event that they want it, they need to be among the many first to take motion.
This will likely seem out of context for your corporation, but using a coupon code can really be helpful on your special offer.
As with e-commerce, we’re all used to using coupon codes – don’t you like to put them in your cart and see the fast discount?
If you happen to include a coupon code along with your special offer, customers can feel like they’ve access to a discount that others don’t.
In your email template, try something like “Reply to this email and include the coupon code ‘GET10OFF’ to lock within the discount!” Or, if your corporation uses online payment, resembling selling digital products, you’ll be able to actually create a discount code that they are going to use at checkout.
Couple that coupon code with a sense of urgency and scarcity like we mentioned above, and it may well really drive them to motion.
Good luck sending emails offering discounts to customers/customers
That is all for now.
Good luck using email to offer discounts to clients and customers.
I’d love to hear what steps you have taken to improve open, click and conversion rates when offering discounts to customers.
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