Facebook and Instagram, owned by Mark-Zuckerberg, sought to remove a whole lot of videos promoting an app that creates AI-generated deepfake videos of Hollywood stars in sexually suggestive poses.
One ad that circulated on social media shows a deepfake of “Harry Potter” character Emma Watson sensually gazing the camera while kneeling on the ground for a moment before appearing to be about to perform a sex act.
The ad then lists the name of the FaceMega app, which advertises itself as a tool for creating “deepfake face swap videos”.
FaceMega has spread over 230 ads on Meta social media platforms using fake videos of Watson and Avengers star Scarlett Johansson, in accordance with NBC news.
“Swap your face for anyone,” reads the captions on 80 ads. “Rejoice with face swapping AI technology.”
“Deepfake” is a term used to explain a video where an individual’s face is digitally altered by artificial intelligence to the purpose where they resemble another person – most frequently a star or big name.
The offensive ads were spotted by Lauren Barton, a journalism student from Tennessee. She posted a video clip of Watson’s deepfake on Twitter on his Twitter on Monday.
Meta, which owns Facebook and Instagram, went live after the video went viral, having been viewed greater than 16 million times, in accordance with Twitter’s view count.
“Our policies prohibit adult content, whether AI-generated or not, and we’ve restricted this site from promoting on our platform,” a Meta spokesperson said on Thursday.
A Google spokesperson told The Post that the corporate has removed the app from its Play Store.
![Scarlett Johansson](https://nypost.com/wp-content/uploads/sites/2/2023/03/NYPICHPDPICT000007934276.jpg?w=683)
A Google spokesperson referred The Post to its policies governing “inappropriate content,” including “sexual content and profanity.”
“We don’t allow apps that contain or promote sexual content or profanity, including pornography, or any content or services intended to supply sexual gratification,” in accordance with the Play Store terms of use.
“We don’t allow apps or app content that appear to advertise sexual intercourse in exchange for compensation.”
An Apple spokesperson declined to comment, although a source inside the company told The Post that the app had been faraway from the App Store.
Privacy advocates are concerned concerning the potential abuses of deepfake technology, particularly the practice of superimposing women’s likenesses over pornographic images to make it appear that they’re willing participants.
Last month, Sweet Anita, a 32-year-old British social media star, discovered that her face had been digitally pasted onto the body of a girl who had been filmed in pornographic movies.
It is not just erotic movies that pose a threat. Last 12 months, social media platforms removed a fake video of Ukrainian President Volodymyr Zelensky telling his countrymen to give up to Russia.