Email marketing revenue is estimated to reach nearly $11 billion by the top of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers.
Email marketing doesn’t have to be complicated or time-consuming, and you do not need a team of marketers to start. Listed here are five steps to launching your first email marketing campaign.
1. Select an email marketing platform
Select a platform that is simple to use, cost-effective and matches your current needs. When you’re just starting out, you do not need to put money into a platform with features you will not understand or find a way to use.
You wish to find a way to easily manage contacts, create basic templates and designs without HTML, and simply read the outcomes. Most small businesses and startups use Mailchimp or Constant Contact.
2. Construct your email list
This can be a step you’ll be able to work on at any time and something it’s best to continually deal with. Construct your email subscriber list by collecting emails from website visitors, social media followers and private events.
You too can offer incentives comparable to discounts or exclusive content to get people to enroll. Use every opportunity to intercept e-mails!
3. Create your first campaign
Design yours email campaign using templates provided by the email marketing platform, tailored to your brand.
Include a vivid and attention-grabbing theme, a personalised greeting, and compelling content that’s relevant to your audience. Also, make sure to include a call to motion that encourages subscribers to take motion.
4. Check and test, but don’t overthink it
Review and test your email campaign. Send it to an worker or someone who has an eye fixed for copywriting and understands your audience, but don’t overthink it!
Don’t let your fear of the unknown paralyze you into inaction. When you spend hours agonizing over the subject or worrying about whether your call to motion is convincing, it is best not to move and take this email out the door!
5. Analyze your results
Check the performance of your email campaign and analyze the outcomes by open rates, click-through rates and unsubscribes. Once you might have several shipments in your account, you’ll be able to look for patterns in your data to see what worked and what didn’t.
Email marketing could be an ideal way to generate business and deepen customer relationships. Often the toughest step is deciding to jump in. I hope these steps make it easier for you to determine to say yes.