Apple CEO Tim Cook poses for a portrait next to a line of recent MacBook Airs as he enters the Steve Jobs Theater in the course of the Apple Worldwide Developers Conference (WWDC) on the Apple Park campus in Cupertino, California, June 6, 2022.
Chris Tuite | AFP | Getty’s paintings
Apple CEO Tim Cook recently explained in an interview with GQ why people might want a mixed reality headset that his company is ready to announce in the approaching months.
The notoriously secretive company is silent on the topic, and Cook hasn’t confirmed or denied the headset’s existence, but Cook has offered his thoughts on arguably the most important query mark: why would anyone buy it?
Briefly: art, communications, “creative” apps and enterprise environments, Cook told GQ.
“The thought which you could cover the physical world with things from the digital world could greatly improve communication between people, the connection between people,” Cook told GQ.
VR as a tool, especially for communication, shouldn’t be a recent concept. When goal CEO Mark Zuckerberg shared his vision for the Metaverse in 2021. Changing the way in which people communicate was considered one of the primary things Zuckerberg talked about. Meta struggled for fulfillment in its virtual reality industry called Reality Labs.
However it seems the Meta’s struggles haven’t dampened Cook’s budding enthusiasm. GQ asked Cook concerning the comments he made made in 2015where he complained GoogleVR game trial.
Cook admitted to his return, saying when “he was presented with something recent that said you were unsuitable, admit it and move on as a substitute of constant to crouch and say why you are right.”
In his opinion, creative users, long at the center of Apple’s business model, stand to realize essentially the most from virtual reality products. The CEO said that augmented reality technology can display a murals on a glass pane, which is useful for creative or educational purposes.
“The thing is, there’s an environment that could possibly be even higher than simply the actual world – putting a virtual world on top of it could possibly be a good higher world,” Cook told GQ. “If only it could speed up your creativity, if only it helped you do the belongings you do all day long and you have not really thought of doing them another way.”
Apple analyst Ming-Chi Kuo said that Apple, faced with an economic slowdown, began to fret about how the headset can be received. However, Bloomberg reported that the corporate expects to sell about 1,000,000 units within the product’s first yr.
Read more from GQ.