Provided that YouTube is the world’s second-largest search engine after Google (or third-largest if you happen to count Google images individually from Google), it isn’t surprising that corporations want to create more video content than ever. It is predicted that in 2023 3.5 billion people around the world will watch a streamed or downloaded video at the very least once a month, and by 2026 the average American adult will spend 184 minutes a day watching digital video content.
For businesses to be competitive, relevant, and stand out amongst their target market, video content needs to be the top priority of content marketing. The issue is that making videos takes an extended time. Even repurposing text content from blog posts, ebooks, etc. takes an extended time. Fortunately, there are tools available that will help speed up the production of video content for your enterprise.
I recently got free access to InVideo video creation platform so I could test the features and share my experience with the Women On Business community. Below is my honest review.
Using InVideo to create video content
InVideo offers free and paid accounts. The available features vary depending on the subscription level you pay monthly or annually. With a free account, the features are more limited. For instance, you can not export videos with a free account, and videos could be up to quarter-hour long without spending a dime accounts compared to 40 minutes for paid accounts. You possibly can see full subscription comparison features here.
If you may have an InVideo subscription, you may log into your dashboard and find 4 easy options to create a latest video:
- Templates: There are over 5,000 templates to select from you can customize to create your individual video.
- Text to video: Use this selection to paste text into the video script field and InVideo will routinely generate video scenes using the chosen template.
- Stock media: Here you may select from tens of millions of standard and premium videos and photos, depending in your subscription level.
- Editor: Using the editor options, you may create your individual video from scratch – without using a ready-made template.
The platform will guide you thru the steps of making a movie, choosing images/video/audio, editing text, uploading your individual photos/video/audio, and adding your individual voiceovers. You possibly can edit your video, add or remove scenes, and even invite others to collaborate. Once you might be satisfied along with your video, you may export it and post it in your website, blog, YouTube channel, Instagram profile and so forth.
Below is a video I created using an InVideo template and a mix of integrated InVideo audio and video assets in addition to some uploaded assets from my very own asset library. This video relies on a blog post I wrote about earlier five effective small business development strategies.
Benefits of InVideo
InVideo is sort of easy to use for beginners, especially if you happen to are experienced with PowerPoint, image editing tools or other video editing and production tools. There is not any doubt that a budding video producer would find it faster to create videos with InVideo than without it.
Some of the features which have stood out to me as effective in accelerating the video editing and production process include:
- You possibly can select the right video size depending on where you may be using it – wide (16:9), square (1:1) or vertical (9:16).
- It is simple to exchange images, videos and templates to suit your enterprise or brand.
- In the event you’re accustomed to adding animation to objects and text in PowerPoint, Google Slides, or other presentation software, adding animation to videos with InVideo might be easy for you.
- The big library of templates could be filtered by many criteria, equivalent to size, orientation, lists, testimonials, ads and plenty of more.
- Trimming or extending scenes and/or audio could be very easy and could be done routinely when editing video scenes. Nevertheless, you may disable automatic cropping and resizing if you happen to prefer to do it manually.
- While the text-to-video feature is removed from perfect, it might help speed up the video creation process.
- You possibly can preview your videos on the InVideo platform before exporting them.
- Downloading videos is straightforward (with a paid account).
- You possibly can download Full HD 1080p videos with a paid subscription, but the quality remains to be superb without spending a dime accounts at 720p HD.
Disadvantages of InVideo
Again, for beginner to intermediate video content producers, InVideo may provide every little thing you wish, but those with advanced skills may not find it a time saver. They may additionally be disenchanted by the lack of advanced features equivalent to frame-by-frame editing and other fine-tuning capabilities. Nevertheless, if you happen to are highly expert in video production, you might be unlikely to use this sort of tool.
That said, listed here are some features I would love to improve or add to InVideo in the future:
- The business-level paid account doesn’t include enough premium photos and videos to shoot a couple of or two videos a month.
- Sometimes the video editor, templates and other tools on the platform load very slowly or in no way.
- The text to video feature could be very basic.
- The assistance documents usually are not comprehensive enough.
- Since this tool will likely be utilized by beginners and intermediate people, it might be nice to have the opportunity to download videos in formats optimized for YouTube, Instagram, TikTok and so forth during the original video export process.
- It will be nice to have the opportunity to download a low resolution or watermarked video to check before downloading the final HD video.
- The issue with slow loading of videos in the editor and in the template selection process needs to be fixed.
Key takeaways
All in all, every business needs video content today, and a tool like InVideo can speed up the process of producing high-quality videos. In the event you have already got experience in video editing and production, the tool may not prevent much time. Nevertheless, if you happen to are a budding videographer or have intermediate video skills, a tool like InVideo will certainly assist you to create and publish more video content. I like to recommend signing up for a free account and testing it out to see if it’s best for you.