He (Bud) makes light of the situation.
Broadway actor PJ Adzima, who now stars in The Book of Mormon, created a jingle in defense of Bud Light and his partnership with transgender content creator Dylan Mulvaney.
Bud Light’s parent company Anheuser-Busch has faced criticism after Mulvaney, 26, received a personalised pack of beer together with her face spilled on the cans as part of a March Madness campaign with the brand.
The partnership began when the trans activist reached the milestone of the 365th day of transition.
But as Bud Light customers dump their beers and the corporate’s sales plummet, celebrities including Adzima are advocating the partnership.
“The madness brought on by such an easy marketing act is depressing and upsetting to say the least,” Adzima told The Post.
“Violent rejection of Bud Light for simply being related to Dylan [Mulvaney] betrays the deep-seated hatred and transphobia on this country and the harmful moment we’re in.”
![](https://nypost.com/wp-content/uploads/sites/2/2023/05/NYPICHPDPICT000009166438-2.jpg?w=642)
In a clip posted on Instagram Last week, 30-year-old Adzima donned a Bud Light cap while holding a beer and singing a catchy tune co-written with composer Eli Bolin.
He told The Post that he was “playing” with the “performative” nature of American beer culture by writing the jingle to “ridiculate how absurd the controversy is.”
“Bud Light”, the jingle begins. “Liberal beer, so drink it when you’re cis or queer, baby.”
“A bud of light! It’s… – tacky and bland, but it’ll be your go-to brand if you’re fighting for transgender rights with a can in your hand, honey,” he continues, standing onstage with the band behind him. “So drink it like America is swallowing alt-right lies. Swallow it as we swallow the phobia that keeps us awake at night.
![Broadway actor PJ Adzima created a jingle in defense of Bud Light.](https://nypost.com/wp-content/uploads/sites/2/2023/05/NYPICHPDPICT000011204742.jpg?w=653)
“Baby! Bud Light, so painfully gay, now I’m gonna drink one for LGBTQIA.”
He ends the song by swallowing the brew, crushing the can because it empties.
“OK, undecided if I discussed it, but Bud Light is gay!” he adds.
The Post contacted Mulvaney and Anheuser-Busch for comment.
![The](https://nypost.com/wp-content/uploads/sites/2/2023/05/NYPICHPDPICT000011204741.jpg?w=791)
![Adzima declared that the brew has LGBTQ inclinations.](https://nypost.com/wp-content/uploads/sites/2/2023/05/NYPICHPDPICT000011204740.jpg?w=790)
Adzima recently created a Change.org petition calling for the reinstatement of Bud Light executives who had been fired over dissent, setting the corporate on fire for “backtracking” on their pro-inclusion advocacy.
“Penalizing those that attempt to support and uplift human beings who strive to live authentically, beautifully and proudly is an enormous step backwards,” reads part of the petition, which has garnered over 8,500 signatures.
“We support the management who worked with Dylan on the Bud Light campaign [Mulvaney] and call for his or her restoration. We imagine their efforts to advertise diversity and inclusion within the promoting industry needs to be applauded, not penalized.”
Mulvaney, who boasts 10.8 million followers on TikTok, has been sharing her journey to what she calls “girlhood” for over a yr now.
Along with her appearances on “The Drew Barrymore Show”, she was a red carpet correspondent for the 2023 Grammy Awards and has worked with many brands including Kate Spade.
![](https://nypost.com/wp-content/uploads/sites/2/2023/05/NYPICHPDPICT000009166434-8.jpg?w=743)
But now she’s best known for her “failed” online ads with Bud Light, which sparked a highly publicized controversy.
A-listers akin to Kid Rock and Travis Tritt have pledged to boycott all-American beer as Anheuser-Busch’s value is reported to have fallen by $5 billion within the viral spat.
One influencer, Bri Teresi, filmed herself firing a gun at Bud Light boxes, underwear and tampons, as every brand works with a transgender person.
“Shooting a product related to a transgender person encourages violence against that person and their community,” Adzima told The Post. “Anyone can drink Bud Light – the concept it belongs only to the far right is absurd – and I hope my song reflects that.”
He hopes his tune will encourage listeners to open the can in solidarity with Mulvaney – as a substitute of responding with violence.
“Would not you moderately be at a celebration where everyone is welcome than spreading hate with a firearm?” he added.
Bud Light’s vp of marketing, Alissa Heinerscheid, previously said it was committed to revamping its “brotherly” beer brand, vying for the eye of young beer drinkers.
Emphasizing inclusivity, Heinerscheid told the Feel at Home podcast in March that she wanted a “campaign that is truly inclusive, feels lighter, brighter and different, and speaks to ladies and men.”
![Sales of the brand reportedly plummeted as a result of the controversy.](https://nypost.com/wp-content/uploads/sites/2/2023/05/NYPICHPDPICT000010161287.jpg?w=1024)
But while sales are plummeting, right-wing consumers criticize the corporate’s “wake-up” policy, and experts even predict the brand’s demise, Anheuser-Busch says it was “never meant to be part of a discussion that divides people.
“We’re within the business of bringing people together over a beer,” they said in a press release last month.
These remarks coincided with the discharge of Budweiser’s pro-American ad for Clydesdale – which was also poorly received – the corporate’s latest try and drown out the controversy and climb back into the hearts and bellies of patriots.
However the Bud Light-haha brew wasn’t the one campaign to anger critics.
Mulvaney, who confessed she “couldn’t sleep” after receiving a lot hate, also appeared in a Nike ad promoting sports bras, which sparked a backlash.
When women smoked bras, Megyn Kelly’s talking head argued that the TikTok star “has no breasts” and subsequently shouldn’t promote bras.
Similarly, Maybelline faced backlash and a boycott after Mulvaney, the brand’s partner, promoted the road of cosmetics.
In an try and live as much as the “get up, go bankrupt” mantra, consumers threatened to stop buying the corporate’s products, although the campaign has yet to realize the publicity and impact of the Bud Light fiasco.
“I know the way I’ll spend my summer – with Bud in my hand celebrating the LGBTQ+ community,” Adzima told The Post. “They throw higher parties anyway.