Free beer here!
Bud Light announced a latest $15 discount over the July 4 holiday weekend to spice up sales after a disastrous partnership with Dylan Mulvaney.
In line with Bump Williams Consulting and NielsenIQ, the country’s top-selling beer was forced to make the most of the gifting gimmick as sales fell one other 28.5% – its biggest drop yet – in the week ending June 17.
Anheuser-Busch, the parent of Bud Light, which offered the same promotion on Memorial Day weekend, will extend again $15 discount on the purchase of a Budweiser 15-pack, Bud Light, Budweiser Select or Budweiser Select 55.
The discount applies to purchases as much as $15 made between June 15 and July 8, subject to the terms of service.
Which means that Bud Light is effectively freely giving beer for free in areas where a 15-pack sells for lower than $15.
In line with the brand, Bud Light can pay out the rebate to customers using a prepaid digital card.
![Bud Light is launching a $15 discount on its beer for the holiday season on July 4.](https://nypost.com/wp-content/uploads/sites/2/2023/06/NYPICHPDPICT000011601683.jpg?w=1024)
![The discount applies to purchases up to $15 made between June 15 and July 8, subject to the terms of service.](https://nypost.com/wp-content/uploads/sites/2/2023/06/NYPICHPDPICT000012725033-5.jpg?w=1024)
Anheuser-Busch has seen sales of its signature brands fall since Mulvaney posted pictures on social media promoting Bud Light on April 1.
Last week’s staggering drop eclipsed the previous week’s record 26.8% drop, which beat the previous week’s 24.4% drop.
Continued declines put Bud Light in danger of losing its 20-year-old status as America’s best-selling beer.
![Bud Light has been subject to consumer backlash over a marketing partnership with transgender social media influencer Dylan Mulvaney.](https://nypost.com/wp-content/uploads/sites/2/2023/06/NYPICHPDPICT000010430080-1.jpg?w=596)
Mulvaney’s social media posts sparked calls for a response that went viral on Twitter, TikTok, Facebook and Instagram – causing the brand’s sales to plummet and causing parent company Anheuser-Busch to lose $20 billion in market value.
Bud Light last week launched a latest summer-themed ad in hopes of getting beer drinkers back in their good graces, but the effort failed for a lot of Twitter users who’re still considering a branding partnership with Mulvaney.