TikTok’s parent company ByteDance is paying influencers to push its other social media platform Lemon8 — as the Senate considers banning the video-sharing giant.
The Chinese giant faces either being forced to divest itself of TikTok or have the app banned entirely if a bill passed by the House this month can be passed by the Senate.
Now it’s paying TikTok influencers to push Lemon8, an Instagram-clone which features “inspirational” posts about food, beauty, wellness, and travel, The Post has learned.
Sources aware of the laws passed by the House said the move may very well be an attempt by ByteDance to get round a future ban on TikTok by having a heavily-trafficked alternative owned by the Chinese company up and running.
One influencer who spoke on the condition of anonymity told The Post that shortly after the House passed the bill aiming to ban the favored video platform, she was offered $200 to upload a video that promotes Lemon8 on TikTok.
Ultimately, she said it wasn’t enough money for her to promote something she doesn’t actually use.
ByteDance didn’t respond to requests for comment.
Influencer Braonain1, who has 362,700 followers on TikTok, acknowledged to The Post she is working with ByteDance to construct a following on Lemon8 where she has just 66 followers.
Last week she posted a video saying the Instagram-like platform was a godsend when she moved to London two years ago at 20, writing, “I had no idea what there was to do here.”
“I went on Lemon8 to find things to do in London and created a bucket list… found a community of other individuals doing the identical thing as me and I learned so many suggestions and tricks along the best way,” she posted of her experience. “Follow me on Lemon8.”
Within the last week alone, nearly a dozen other TikTok influencers have posted videos promoting Lemon8 that include a link to download the app. It’s unclear if ByteDance paid them for his or her posts.
One creator, who uses the handle “its Alysssa Stevenss,” and has 174,700 followers on TikTok posted, “I discovered an app for the girlies… should you’re a girlie keep watching.”
“Lemon8 is the destination for sharing and exploring… there’s something for everybody on Lemon8,” she added.
Rayleen Vega who has 207,300 followers on TikTok and only one follower on Lemon8 posted, “My obsession has been this recent app Lemon8… I freaking find it irresistible.”
Likewise Kolby Shae with 755,600 TikTok followers and eight Lemon8 followers mentions, “I all the time use my Lemon8 app to help me style [my hair].”
Not one of the creators responded to requests for comment.
The bill — Protecting Americans from Foreign Adversary Controlled Applications — is crafted to force a divestiture of TikTok and names the app as an example of a threat to American security.
It directly names ByteDance as a foreign-adversary controlled company and says any “successor application” to TikTok as well as “every other application or service developed or provided by ByteDance” would want to be divested.
Nevertheless, some policy experts told The Post there are loopholes within the bill that ByteDance could use to try to avoid a ban.
“The law continues to be open to interpretation at this point,” one source who helped craft the law within the House told The Post. “The bill was drafted to go after TikTok… beyond that there may very well be exceptions.”
Among the many loopholes are a requirement that apps have greater than 1 million average users before they could be acted against. Lemon8 appears to be well under that figure.
Research from SimilarWeb in July last 12 months found it had just 6,360 lively each day users.
Tom Grant, vp of research for traffic analyst Apptopia said the app has been growing in recent, including 19% in March to this point, with usage accelerating within the US but decelerating elsewhere — a sign that ByteDance’s campaign may very well be working.
Last June ByteDance appointed TikTok’s CEO Shou Zi Chew as head of Lemon8 in an effort to find more synergy between the 2 apps.
But on the Apple and Google app stores, Lemon8 says its developer is Heliophilia, a personal company in Singapore that shares headquarters with the ByteDance Singapore office, which could also help Lemon8 frame itself as not being owned by a “foreign adversary.”
“Anything TikTok can do from inside those boundaries is a victory. In the event that they can grow Lemon8 using this crisis, it’s a win,” one attorney with knowledge of the situation told The Post.
“It’s like they’re creating the framing for his or her argument that this is simply about TikTok, because the identical company is telling their users that the opposite app is perfectly advantageous to proceed to use.”
Jacob Helberg, senior policy advisor to software company Palantir, told The Post that while there are “different prongs and criteria” to what gets banned, the bill in its current form “would apply to an app like Lemon8.”
But until the bill is signed into law, he said, “ByteDance continues to be trying to kill the bill.”