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Hiring and managing a marketing team is difficult for any business, no matter industry. And with out a clear understanding of what excellent marketing actually means, it’s nearly not possible to make educated decisions when assessing professionals in this space. When you’ll be able to each define and recognize excellence in motion, you will set a team up for success, and there are key characteristics to look for.
An emphasis on hard data
First, excellent marketers keep their deal with key data and metrics. This implies going beyond superficialities like variety of social media followers or website visitors, and avoiding making decisions based on assumptions or guesswork. As a substitute, savvy professionals analyze metrics like: