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Gregg Majewski, the visionary hospitality industry veteran behind Craveworthy Brands, has shown that innovation, hospitality, and a commitment to human connection can result in exceptional achievements.
As a former C-Suite worker of Jimmy John’s sandwich chain, the leader learned that success didn’t solely hinge on being at the top spot of your industry, but on providing something unique and perfecting the product.
“We offered something different. We delivered it and we were faster, so we became convenient to everyone. And that allowed us to be the number two sandwich concept.” Majewski said about working as CEO/COO/CFO for Jimmy John’s when being interviewed by Restaurant Influencers host Shawn Walchef of Cali BBQ Media.
“Number two was great. Value billions of dollars. And on this industry, you do not have to be primary all the time.”
Craveworthy Brands was founded in 2022 and is guided by a team with significant restaurant experience. Their brands consist of emerging and legacy brands, all with lots of potential for scaling.
The corporate owns, operates and franchises the emerging concepts: Wing It On!, The Budlong, Krafted Burger Bar + Tap, and Lucky Cat. Craveworthy‘s legacy brands include Genghis Grill, BD’s Mongolian Grill, and Flat Top Grill — all formerly part of Mongolian Concepts for which Majewski was CEO.
Under the guidance of Majewski, it’s clear that success needn’t all the time be synonymous with being obsessive about the top spot. As a substitute, the right approach and taking full advantage of uniqueness can result in immense accomplishments.
Majewski’s perspective on hospitality transcends his industry. His belief that kindness must be reciprocated forms the cornerstone of his ethos.
“It’s our job to be as nice and type to everybody as you would like them to be to you,” Gregg Majewski says when being interviewed at Restaurant365’s Restaurant Transformation Festival in Austin, TX.
This fundamental principle has guided him throughout his profession and laid the foundation for his Craveworthy Brands company.
In an era where technology is reshaping customer experiences, Majewski stands as a steadfast advocate for preserving human interaction. He strongly opposes the trend of replacing front-of-house staff with fully automated systems.
The private touch mustn’t get replaced by robots, he believes.
This critique of businesses that prioritize pure efficiency over real customer engagement serves as a rallying call for maintaining the heart and soul of hospitality.
“I’m against the robotic elimination of hospitality in the front of the house. So I don’t desire that trend to last and I need to sort of kill it.” Majewski passionately voices.
Craveworthy Brands is a testament to Majewski’s commitment to innovation without sacrificing authenticity. The corporate embodies the spirit of improving upon what’s already exciting and priceless.
Zack Oates, the CEO of the Ovation restaurant technology platform, said he added Gregg Majewski to the Ovation advisory board because he was impressed together with his wealth of knowledge and experience. “He has been a useful resource to me…. His experience with growing brands with a spotlight on the guest experience makes for a world-class advisor.”
Now Gregg Majewski has founded his own Craveworthy Media company to dive into digital storytelling and the world of content creation.
The CEO understands that publishing a gradual stream of video, audio, words, and pictures on the web is one of the best ways to grow an attractive brand in the modern era. Publishing an everyday video podcast series may also let him share his experience with more people throughout the world.
“It’s my opportunity to provide back,” he said.
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