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LIT Method was founded by a husband and wife duo in 2018 with the goal of creating all-in-one, strength-and-resistance, “premium fitness” home workouts accessible to all. Lifelong athletes who “struggled with a series of recurring injuries of their very own,” per the web site, Justine and Taylor Norris noticed “a pattern of frustration and a fear of re-injury amongst patients and athletes in traditional rehabilitation settings.”
That is when the duo decided to “provide a sustainable alternative” to what’s considered traditional workouts, one which’s built upon a mission of no running, jumping, nor weights involved. The mission to “construct” bodies and never “break” them led the pair to develop their signature workout in 2016, and in 2018 began working on home workout equipment to match.
In 2022, they introduced the LIT AXIS™, which they call “the world’s first fully-connected fitness system that functions entirely from the palm of your hand. The “portable smart resistance training system” doesn’t use electricity, doesn’t have to be charged, and offers access to a novel “data-driven fitness experience.” Plus, users can explore 350+ exercises through the brand’s app.
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