John Accardi Began CRAVEBOX in 2014 from his apartment. On the time, he had just dropped out of Georgetown University’s PhD program, had no savings, no investors, and no business experience.
Accardi says the choice to launch CRAVEBOX was dangerous and the percentages of success didn’t look good. “On the time, I used to be so enthusiastic about starting my very own business that I didn’t really realize all of the risks involved. I just desired to work for myself and get up every morning with the liberty to take care of my very own to-do list as an alternative of another person’s.”
For the primary 3 years, CRAVEBOX operated out of John’s apartment and made no profit. John was persistent and had a sense that he was making progress and that success was just across the corner.
John said: “Those first few years were frustrating because daily was a disappointment, however the constant failure kept me motivated. I got to the purpose where I told myself I might at all times try. I used to be giving guitar lessons on the side to pay the bills and I made a decision I used to be going to work on CRAVEBOX until it was successful or I used to be an old man.” This long-term mentality worked as CRAVEBOX began to grow. John learned the way to optimize his listings on Amazon, and CRAVEBOX moved to an increasing number of warehouse space and its staff grew.
Currently, CRAVEBOX has a 60,000 square foot warehouse in North Wales, Pennsylvania with a powerful staff. “I never thought CRAVEBOX could be so successful. It has been a tremendous journey,” says Accardi.
To turn into Amazon’s best-selling brand, John first focused on creating great images. “I noticed early on that the major product image on Amazon is a very powerful a part of the listing. So I learned photography and most significantly, Photoshop to take and edit unbelievable photos.” CRAVEBOX products now have the most effective quality photos within the category, giving listings an edge over the competition.
Accardi also focused on the worth. John says, “To be Amazon’s best-selling brand, that you must look very closely at your strongest competitors and be sure you offer higher value. Your product either must be higher or the worth must be lower. It will determine your position on Amazon and your visibility.” The important thing to offering high value is, after all, effective business and operation.
Finally, to show CRAVEBOX into Amazon’s best-selling brand, Accardi focused on reviews. “Amazon’s customers are tough, and the one option to construct a sustainable product and brand is to sell quality products that naturally get a high average of reviews. It’s hard, but in case you can offer a greater product than the competition, you will improve reviews and move as much as the highest of the category.”
John is happy in regards to the further development of CRAVEBOX. He is very enthusiastic about their holiday products: Halloween, Christmas, Valentine’s Day and Easter. He can be excited in regards to the recent CRAVEBOX products they introduce, for instance: CRAVEBOX for kidsCRAVEBOX 110count i CRAVEBOX Cookies + Crackers.