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Promoting campaigns and promotion of the complete company are built across the name of a brand, services or products. You will likely be recognized and remembered by her. It is vital not only to come up with a big name, but in addition to take into consideration how it can be utilized in marketing and communication. Subsequently, naming is one in every of the important thing processes when setting up a business.
Successful names cause a vigorous response from the audience. Do you remember what emotions accompany you once you mention the name Bounty? You don’t even need to specify that we’re talking about chocolate, because you may have already considered “heavenly delight” and a delicate coconut flavor. And at the identical time, you remembered the positive image of the brand that you simply created earlier.
General brand name requirements
An easy way to judge the correctness of a selection a name for the company or trademark consists in an independent verification of the nomenclature for compliance with the next requirements:
- Simplicity — the name of the company needs to be easy and simple to pronounce, otherwise it can be difficult to remember and can irritate the patron.
- Memorizing — the name needs to be easy to remember and never evoke associations with the names of other firms.
- Euphony — the name of the brand shouldn’t hurt the ear, and likewise contain words that don’t go together.
- Uniqueness – The chosen name shouldn’t be similar to the name of the competition. In the event you get carried away with trendy prefixes that characterize a product category, you risk losing your individuality.
Ways to come up with a company name
Are a few ways of naming that could make this process much easier for non-professionals:
- some acronym is an abbreviation formed from the primary letters, parts of words or phrases, pronounced as a single word, not in letters. Known acronyms are the name of the musical group “ABBA”, formed from the primary letters of the names of its members: Agnetha, Björn, Benny, Anni-Frid.
- Alliteration. The name of the shop could also be based on alliteration – rhythmic repetitions of similar and homogeneous consonants. For example, we will cite such famous brands as “Chupa-Chups”, “KitKat” bars, “Tic-Tac” refreshing sweets, “Kitekat” pet food.
- The name generator is a web based resource that permits you to mechanically generate name variants, making an allowance for the direction of the company’s activity, uniqueness, variety of words and letters, and other parameters. For instance, Turbologo’s free online generator will create dozens of name variants based on one or two keywords. You may proceed the method indefinitely until you discover an option that suits you.
- onomatopoeia. That is one other technique utilized in naming products and corporations. On this case, the idea of the name are all sounds made by animals, cars, people, etc. Examples include Schwepps – carbonated carbonated drink, Twitter – a social networking site (the name reflects the sound of birds singing).
- name it in honor of geographical features (cities, rivers, mountains). For instance, essentially the most common company names from this method are: Adobe (Software) – Named after the small river Adobe Creek flowing in California; Fuji (photography industry) – Named after the volcano Fujiyama (Fuji), situated on the Japanese island of Honshu
- The secret meaning. An intriguing name at all times attracts the eye of each potential consumers and competitors. So making it a puzzle is a excellent idea. For instance, the name of the company Daewoo is translated from Korean as “great universe.”
Application
Selecting the fitting name could make a difference to your company’s success – each in communication with customers and in business matters. To create a creative name, start with a thorough brand evaluation, activate your imagination and do not be afraid to experiment with different methods.