Photography is a very essential element of the success of your business. A gorgeous shot of a product could make someone buy from you or another person. Even when a customer doesn’t buy that specific product, the precise image can encourage them to take a look at other products and buy from you. Good photos are very essential in constructing your fame on Amazon.
Amazon’s great marketing strategy includes excellent photos. Easy-to-follow images that accurately represent your products will stand out amongst customers and generate sales. As a small business owner or noobpreneur, you do not need skilled photography skills to sell your products online. You furthermore may do not have to pay a fortune to get great photos. You wish basic equipment and knowledge to take great product photos yourself.
First, what’s it Amazon Marketing Strategy? It’s a strategy to gain more customers by offering a big selection of products, offering a customer-friendly interface, efficiently scaling from small to large, and leveraging affiliate products and resources. As a seller, you need to comply with their product image requirements. Listed here are a few:
- The most important image will need to have a completely white background.
- The most important image should be a skilled photograph and never an illustration or 3D render.
- The most important image cannot contain text, logos or other graphic elements.
- The most important photo cannot contain multiple views of a single product.
The Amazon marketplace is a goldmine. When you’re an entrepreneur who has handled Amazon, you almost certainly know the amount of cash and exposure it could actually provide you with in return for absolutely no work. Nevertheless, to achieve success, you wish to select the precise products and photograph them well. We have put together five easy suggestions to make it easier to photograph your products for Amazon.
Tip #1:
- Who’s your ideal customer?
- What are their needs and are you meeting those needs?
- Their background, i.e. demographics, age, income and more.
Tip #2:
- Which products do you wish to recommend?
Tip #3:
- Be sure that you’ve got a camera that supports high resolution images.
- The iPhone is a great option because it is accessible and straightforward to use.
- Or a DSLR could be one other implausible option.
Tip #4:
- Find a place that has unique lighting.
- Natural lighting can provide your photos an organic feel.
- You can even explore options with your lighting equipment.
- You will need to present images which are clear and well-lit.
Tip #5:
- Settle on a place.
- Your product image can play a significant role in intriguing your customers.
Finally, it is time to get your photos ready for your marketing campaign. Once you’ve got your photos, you possibly can develop a marketing plan. Use each photo to tell a story to your ideal client. Also include product descriptions and testimonials or reviews because customers like to know details about your product and whether it is true for them. Since they cannot physically touch your product, having great product images is perfect for conversions.
Crucial elements of product photography
- Create an attention grabbing most important image.
- Amazon customers like to see shiny, daring, high-quality photos taken from a favorable angle. Your click-through rates will even increase.
- Amazon requires product images to be 85% of the square frame; otherwise, customers would have a hard time viewing your product and the result could be harder to sell.
- Have a look at photos of competitors’ products.
- Are they attractive?
- What are you able to do otherwise?
- Take “lifestyle photos” that show your product within the environment it’s intended for, reminiscent of a Tupperware set utilized by a model within the kitchen. What are the use cases of your product?
- Add infographics highlighting a very powerful features of your product.
- Compare your product with similar products within the comparison chart.
- Have as many photos as possible with different angles to select from.
How to Hire a Skilled Product Photographer
Hiring a skilled product photographer and graphic designer is very important in creating your brand. When you do not have the experience or knowledge to do it yourself, it is best to hire someone to do it.
You’ll be able to start by trying to find local photographers in your city through platforms like Google, Facebook Marketplace and Craigslist, or on social media apps like Instagram and LinkedIn. You can even search on freelancer sites like Fiverr and Freelancer.