Candle company founded in 2021 literature was, in line with its founder, launched to assist preserve life’s most memorable moments. Her product line began with fragrances that evoked the enduring Recent York City experience, from the Great Lawn in Central Park to the ever present Midtown roasting carts and twenty eighth Street flower markets, and has grown to incorporate fragrances inspired by the US Open, others in collaboration with the enduring Recent Yorkers like Arielle Charnas from Something Navy… even hat-top candles for Cheesecake Junior and unforgettable scenes from Bravo’s Real housewives franchise.
We asked company founder Erica Werber for some lessons learned from this journey over the past two years. The next words, her own, are a precise and private recipe for achievement.
1. Connect with former colleagues and associates
As a former publicist, I knew how vital the press could be to launch a recent product. Literary offered unique and noteworthy products, but early success was largely resulting from the efforts of our PR team and their knowledge of the local media world in Recent York. The press and hype that got here locally and nationally – online and on TV – in those critical first few months allowed us to develop our audience from each a societal and retail perspective after which tailor our promoting campaigns to this consumer demographic.
2. Take part in all the pieces
To start with, I used to be involved in just about all elements: design, development, fragrance selection, packaging, shipping, delivery, billing, customer support and creating social media content. I wanted education in every category to maintain the business running easily and efficiently, so I could make quick changes and shortcuts along the way in which, saving time and money. This is able to not be possible with no true understanding of the needs of the brand and, more importantly, our customers.
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3. Understand that good days will likely be followed by hard days and vice versa
In any case, what goes up must come down. Literature would have weeks of phenomenal sales, recent business inquiries, and amazing press, after which at some point it might turn around and go into decline. Days of slow sales can engulf founders and make them wonder, and failed deals may cause an identity crisis centered on what the brand is likely to be missing. To beat this, I’d give attention to long-term strategy and overall goals fairly than the on a regular basis little things. Stepping back after a failure or setback allowed me to discover weaknesses that needed to be modified Also recognizing our growth from the start and the necessity to give attention to this positive attitude.
Related: Lewis Howes built an eight-figure personal brand. He did this by always reinventing himself.
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