Don’t read minds: define your customers’ desired end result
As a freelancer, understanding your client’s needs is critical to your success. But don’t fret, you do not need to read minds! By taking the time to define your clients’ desired end result, you possibly can offer a package that actually meets their needs.
It will be important to have a transparent vision of your target market, including their issues, goals and values. For instance, should you are a copywriter geared toward small business owners, you possibly can offer a package that features not only copywriting but additionally marketing strategy and social media management.
By understanding the customer’s desired end result, you possibly can create a comprehensive package that solves all their problems and exceeds their expectations.
And let’s be honest, should you can read minds, you are in the fallacious business! So take the time to understand your customers’ needs and create a high-paying offer that actually meets their expectations.
Identifying ALL issues their customers can have
Should you work as a freelancer but have never stopped analyzing your client’s problems and needs in depth, you’re playing whack the mole. Are you drained of doing “something” and praying for it to work? Do you would like to turn into the superhero your customers need?
Well, take a step forward and learn to discover ALL the problems your customers can have! It’s easy, really.
“Just make a listing of all the problems that come to mind, then brainstorm!”
Take into consideration the problems your client can have. Let’s take the example of a blog client. From the technical skills required to design and run a blog, to the time it takes to set it up and run, a client can face countless challenges. He may do not know about the platforms and tools needed, in addition to the vision and direction of the blog. And let’s not ignore website positioning – it could be confusing and discouraging for many.
By understanding the customer’s point of view and delving into their problems, you may be higher prepared to offer a comprehensive package that may solve all their problems. So placed on your superhero cape and start identifying these issues like a professional!
Turning problems into solutions: how to create a WOW offer your customers won’t have the opportunity to resist!
Once you have identified ALL the problems your customers could also be having, it is time to find the solutions they’re looking for!
How to create such a WOW offer? First, raise the created list with all the problems. Turn any problem into an answer. Because of this you wish to find an answer for each problem you identified earlier. Finally, package your solutions in a high-value offer that is difficult to resist. Your customers should ask themselves, “I’m getting all these solutions just for this?” In fact, you possibly can only do that with confidence if you might have the skills to deliver what you promise.