Thilina Kaluthotage | Nurphoto | Getty Images
Meta’s Twitter-like Threads app will soon get a search function and be available to access via the web.
In a Threads post on Friday, Meta CEO Mark Zuckerberg said the brand new features will probably be “coming in the subsequent few weeks.”
“A great week for Threads,” Zuckerberg wrote. “The community here is on the trajectory I expect to construct a vibrant long run app.”
Meta introduced Threads in July to much fanfare, and the app quickly shot up the charts as Zuckerberg capitalized on struggles that have beset Twitter — now referred to as X — and increased criticism of principal owner Elon Musk. But engagement on Threads has significantly declined over the past weeks because the novelty wore off, and some users grew frustrated with the app’s limited functionality.
Advertisers and creators have told CNBC that to ensure that Threads to turn out to be a crucial service, the real-time messaging app needs to have features that make it easier to search for trending topics and to find previous posts. And having the ability to access Threads on the web is especially essential if Meta wants to truly compete with X, which has long been popular on desktop for people at work.
Last week, Zuckerberg said on Meta’s earnings call that he’s “quite optimistic” in regards to the way forward for Threads and that it was built by a small team. Still, the corporate shouldn’t be going to monetize the app until it’s much greater and more established, he said.
“Plenty of work ahead but excited in regards to the team’s pace of shipping,” Zuckerberg wrote on Friday.
WATCH: Are the Threads unraveling?