They scream about ice cream.
Mochidoki high-end ice cream chain he isn’t glad with the alleged similarities between himself and the Upper West Side rookie Mochi Dolci dessert shop — which specializes in bubble tea and mochi donuts.
Mochidoki says the sport’s name “will proceed to confuse the general public” and is now attempting to freeze the competition by suing the mom and pop dessert shop in Manhattan federal court for trademark infringement.
Mochidoki – which has outlets in Soho and the Upper East Side – has been in business since 2015, and Mochi Dolci opened in October with a reputation that is just “deceptively similar” to other stores, in accordance with a December 15 filing.
Leo Cutone, who owns the shop on West 79th Street along with his wife Aoomie, said the couple’s two 11-year-old daughters got here up with the name Mochi Dolci – which he says opened in August – and it represents the “ethnic diversity” of their family Italian-Thai.
Mochi is “a chewy rice cake formed from steamed mochigome, a short-grain, sticky rice typical of East Asia,” the lawsuit explains.
![Leo Cutone and his wife Aoommie hold donuts outside their Mochi Dolci bakery on West 79th St.](https://nypost.com/wp-content/uploads/sites/2/2022/12/trademark-tiff-2.jpg?w=1024)
![Mochidoka's attorneys claim in court documents that they repeatedly warned Mochi Dolci about the change](https://nypost.com/wp-content/uploads/sites/2/2022/12/trademark-tiff.jpg?w=1024)
![Upper West Side Dessert Shop Mochi Dolci specializes in bubble tea and mochi donuts.](https://nypost.com/wp-content/uploads/sites/2/2022/12/trademark-tiff-3-1.jpg?w=1024)
“There isn’t any phonetic or visual similarity between Mochi Dolci and their trademark,” Cutone insisted in The Post, adding that the shop had change into a favourite with neighborhood kids. “We do not sell mochi ice cream and trying to grasp these people is sort of painful. Now we’ve to rent a lawyer to elucidate it to them in court,” he said.
“We’re working to resolve the matter quickly and amicably,” said David Boag, the plaintiff’s attorney, identified in court documents as Gordon Desserts Inc, of Manhattan.