OnlyFans CEO Kelly Blair tried to clear the air about what’s offered on the popular subscription-based platform — insisting that it’s not a “porn” website.
Blair, the UK-based site’s former chief strategy and operations officer who took the reins in January 2022, dismissed the notion that the platform is exclusively for sexual content in an interview with the Financial Times this week.
“No: we’re a site that hosts adult content, but we also host a wide range of other content. And numerous the individuals who create adult content also decide to create other content, so possibly yoga and naked yoga,” she told the outlet.
She said that adult-content sites like OnlyFans should cater to other adult interests — not only sex — including “comedy and sports and music.”
“We don’t need to categorize people, so we don’t. That’s why we don’t categorize our content either. Creators are capable of create whatever content they decide to, so long as it’s inside our terms of service,” Blair added.
![OnlyFans CEO Kelly Blair pushed back when asked whether she considered the platform to be a porn site.](https://nypost.com/wp-content/uploads/sites/2/2024/02/keily-blair-77433087.jpg?w=600)
OnlyFans launched in 2016 as a subscription-based social media platform that allowed sex employees and other creators to post content behind a paywall. Since its founding, OnlyFans has dished out greater than $8 billion to its creators.
After exploding in popularity throughout the COVID pandemic, OnlyFans has sought to maneuver away from explicit content to expand its appeal to more conservative audiences and avoid crackdowns from social media giants like Facebook and Instagram.
Blair told the Financial Times that she takes issue with the site being labeled as “porn,” which she believes is “quite a pejorative term.”
“There’s numerous individuals who would hear that and think one thing or one other thing . . . Also, numerous the content on our site is messaging or chats or talking about breakfast or talking about a wide range of various things,” she said. “Once we speak about this subject, it’s really necessary to be as unemotive as possible.
![OnlyFans](https://nypost.com/wp-content/uploads/sites/2/2024/02/photo-illustration-onlyfans-logo-seen-18561861.jpg?w=1024)
“The word ‘porn’ has been wrapped up in among the negative things that were the case for the adult-content industry, and we’ve done an awful lot to attempt to help adult-content creators to have a protected space on the web and be treated with respect. That’s the explanation why I don’t are likely to use the P word,” Blair added.
The CEO said that the corporate is thriving financially, having grown 17% last yr with revenue topping $1 billion because it expands into other global markets.
OnlyFans has registered greater than 3.1 million creators and 238.8 million fans, the Financial Times reported.
The web site takes 20% of the proceeds from its creators, in keeping with the web site.
Blair has defended Onlyfans up to now, telling Bloomberg in 2022 that “Our content creators provide content on anything from gardening to lady gardens, and for some reason, OnlyFans is ‘an adult-content site’.”
The site faced immense backlash from creators in 2021 after it announced it could ban sexually explicit content. OnlyFans walked back on the plans after creators claimed it could threaten their income.
In early 2022, mainstream lenders comparable to Wells Fargo terminated the bank accounts of several high-profile individuals within the sex industry without a lot as offering a proof.