Beer and loathing on the Champagne Road.
US beer importers have woken up after Belgian customs officers destroyed Miller High Life’s huge stash for using the word “Champagne” on the packaging.
Agents reportedly seized 2,352 cans of the American discount drink in February after it arrived in Antwerp on its approach to Germany, reported CBS.
Then they opened each can and threw out the offensive suds like something out of an old Prohibition-era newsreel.
This “Boston Tea Party”-style destruction was carried out at the behest of the Comité Champagne, a committee arrange to guard the award for French sparkling wine, who were dissatisfied with the slogan of the brew calling itself “Champagne Beer”.
![Soaps are destroyed.](https://nypost.com/wp-content/uploads/sites/2/2023/04/NYPICHPDPICT000009958299.jpg?w=1024)
Under European law, goods with the word “champagne” on their packaging can’t be imported unless they arrive from a selected region of south-west France.
Naturally, they didn’t feel that the bargain brew brewed in Milwaukee, Wisconsin – which has been called that since 1906 – didn’t fit.
The top of Belgium’s customs service, Kristian Vanderwaeren, told reporters that the motto contradicts “the protected designation of origin ‘Champagne’ and that is contrary to European regulations.”
![A Belgian worker throws away cans.](https://nypost.com/wp-content/uploads/sites/2/2023/04/NYPICHPDPICT000009958316.jpg?w=1024)
The case is so special that Molson Coors Beverage Co. — parent company Miller High Life — currently doesn’t export to the EU, AP reported.
Meanwhile, Belgian customs officials refused to disclose who gave the order to create the brew-haha.
Since then, Molson Coors Beverage Co. he considers destroying his suds.
![Destroyed Miller High Life cans.](https://nypost.com/wp-content/uploads/sites/2/2023/04/NYPICHPDPICT000009958291.jpg?w=1024)
Representatives of the beer supplier admitted that while the company “complies with local restrictions” related to the Champagne designation, it will not be ashamed of the product or its slogan.
“We remain proud of Miller High Life, his moniker, and his Milwaukee, Wisconsin origin,” the company said. “At any time, we invite our friends from Europe to the United States to boost a toast to High Life together.”