For those latest business leaders all in favour of expanding their website by starting a company blog, what’s one piece of recommendation you’d give them, and why?
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1. Do Something Different
If I had to give just one piece of recommendation about starting a blog, it could be this: Do something different. There’s more content on the web than ever before, and more is added daily. When planning and writing a post, ask yourself, “What makes my work different?” Should you can’t answer this query, chances are you’ll need to return to the drafting board and select a latest, unique angle.
2. Deal with Sales Journey Stages
Deal with the prospect’s sales journey stages. Goal 50% for newbies, providing helpful info to nurture their interest and to be remembered once they’re ready to purchase or seek services. Then goal 25% for intermediates by offering advanced insights to showcase your expertise, and 25% for experts, delivering high-level content to position yourself because the optimal partner for scaling their businesses.
3. Leverage Storytelling Techniques
Storytelling adds depth and relatability, capturing the eye of readers and making your brand more memorable. By weaving narratives into your blog posts, you create an emotional connection that resonates together with your audience, ultimately enhancing engagement and leaving a lasting impact.
– Abhijeet Kaldate, Astra WordPress Theme
4. Cover Evergreen Topics
My advice to latest business leaders all in favour of expanding their website by starting a company blog is that they need to concentrate on covering evergreen topics that best align with their respective industries. By doing this, not only will they have the option to connect with a relevant audience, but they’ll also protect their content from getting obsolete over time and ensure maximum yield from their efforts.
– Chris Klosowski, Easy Digital Downloads
5. Set a Realistic Publishing Schedule
A blog might be a wonderful means to share more about your expertise and help with search engine optimisation. My biggest piece of recommendation can be to not bite off greater than you’ll be able to chew because it pertains to a publishing schedule. Blogs need to be updated usually, but you wish to find a schedule and process that realistically works for you. Having a blog without a latest post in over a yr can do more harm than good.
6. Invite Guest Writers to Contribute
If you’re planning to expand your website by starting a company blog, I feel it’s a good idea to invite guest writers who can offer latest perspectives to your audience. This might be especially helpful if you have got just started off. Having guest writers also means more exposure because they may obviously want to share their work with their friends and connections.
7. Exude Authenticity
Start with authenticity, not sales pitches. Your blog isn’t one other billboard — it’s your voice. Use it to show your expertise, values and vision. Let people see the brains behind the brand. The more they trust you, the more they buy from you. Remember, in a world stuffed with ads, authenticity is the loudest voice.
8. Keep It Easy
Don’t overthink it. Put your content on the market after which zero in on what’s bringing in your readership. You should set a sustainable goal — once a month, once a week, whatever you are feeling like you’ll be able to sustain for a whole yr. Just keep pushing latest content until something really sticks. Then do more of that!
9. Split Up Text With Images and Videos
Make your content readable by adding images and videos. While engines like google love longer and more comprehensive articles, readers have short attention spans. To interrupt up any text, add relevant images or videos. You may use infographics and interesting fonts, all while preserving the substance and content of your article.
10. Produce Content That Addresses a Need
Deal with providing helpful, informative content that solves specific problems or addresses the needs of your target market. Avoid purely promotional content and aim to establish your blog as a go-to resource in your industry. This approach positions your online business as an authoritative voice, driving traffic to your website, enhancing your brand’s popularity and potentially attracting latest customers.
–(*12*) Andrew Saladino, Kitchen Cabinet Kings
11. Take a Data-Driven Approach
I see many blogs just put out content, nevertheless it’s good to monitor and analyze your blog’s metrics. By tracking metrics like page views, bounce rate and time on page, you’ll be able to gain insights into your audience’s behavior and discover areas for improvement. This data-driven approach helps you optimize your content strategy, make informed decisions and continually enhance the user experience.
12. Ensure Your Content Is People-Centric
Should you want to expand your website by starting a company blog, ensure that that your content is people-centric reasonably than business-focused. Your goal must be to generate awareness and help your audience find answers to their questions. Not only will this allow you to construct trust, but it is going to also enable you to stand out from other players in your industry, which in turn facilitates your growth.
– Stephanie Wells, Formidable Forms