PARIS, FRANCE – NOVEMBER 01: Gamers play the video game ‘Street Fighter 6’ developed and edited by Capcom during Paris Games Week 2022 at Parc des Expositions Porte de Versailles on November 01, 2022 in Paris, France. After two years of absence linked to the Covid-19 pandemic, Paris Games Week is making a comeback in Paris. The event celebrating video games and esports might be held from November 2 to six, 2022. (Photo by Chesnot/Getty Images)
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Japanese game developer Capcom is well-known for video games like Resident Evil, Marvel vs. Capcom, and Street Fighter — but it surely doesn’t want to simply capture gamers’ hearts, but moviegoers’ as well.
On the Tokyo Game Show in Chiba, Japan, its chief operating officer Haruhiro Tsujimoto told CNBC that Capcom’s strength in games is that it’s in a position to sell each recent and old titles alike.
Tsujimoto pointed that Capcom releases recent game titles every 12 months to already existing franchises, equivalent to Street Fighter and Resident Evil, “indicates that we now have a robust and top quality catalog.”
Nonetheless, the corporate also released a sequel to motion role-playing game Dragon’s Dogma after over 10 years. Tsujimoto told CNBC’s Will Kouloris the approach is “certainly one of our major strategies,” and that it “results in the continued sales of our brands that we now have released in the past.”
![Capcom will continue to develop game and film production: President and COO](https://image.cnbcfm.com/api/v1/image/107304943-16953620801695362078-31295421409-1080pnbcnews.jpg?v=1695363145&w=750&h=422&vtcrop=y)
Capcom isn’t any stranger to the film industry, having seen a live motion movie Street Fighter made in 1994 and Resident Evil made into seven movies since 1997.
“Capcom was certainly one of the primary corporations to collaborate game business with cinema business,” Tsujimoto identified. “Now we have experienced the synergistic effects of doing so, whereby movies sell well and games sell well, when a game is made right into a movie.”
Now we have experienced the synergistic effects of doing so, whereby movies sell well and games sell well, when a game is made right into a movie.
Haruhiro Tsujimoto
chief operating officer, Capcom
As such, the corporate is deepening its foray into the film industry by establishing Capcom Pictures in Hollywood in 2022, and this film production company will aim to provide more movies there.
“Our company will proceed to evolve further in the longer term. Our strategy is to proceed to develop each game production and film production, and to take digital entertainment to recent heights by having these businesses not only compete but in addition encourage one another.”
AI in games?
While generative artificial intelligence has being touted as the following major step in the tech industry, having the potential to create text, pictures, and even videos, it could not come to the sport development industry so soon.
Tsujimoto said that integrating AI in game development is a “tricky situation” where “quite a lot of issues should be addressed before we will actually integrate generative AI to our operations.”
On Wednesday, Hisashi Koinuma, president and chief operating officer of Koei Tecmo Games echoed the identical view.
![Visitors play the Warriors All-Stars video game in the Koei Tecmo Holdings booth during the Tokyo Game Show 2017 at Makuhari Messe on September 21, 2017 in Chiba, Japan.](https://image.cnbcfm.com/api/v1/image/107304212-1695266512538-gettyimages-850539202-97606932.jpeg?v=1695276376&w=160&h=90)
He told CNBC that challenges still remain when utilizing generative AI in game development.
“We’re still in the strategy of researching and studying how and to what extent generative AI, including rights-related issues, will profit game production, and the way much it can contribute to creating higher games.”
Camcom’s Tsujimoto, nonetheless, highlighted that generative AI will be utilized in terms of improving efficiency in workforce and development — but the corporate remains to be in the strategy of researching its use for game development
The COO said that this can not be done by reducing the variety of developers, but by improving the efficiency of Capcom’s development through more efficient allocation of personnel while utilizing generative AI.