Though it looks as if Taylor Swift is in every single place — she was named the 2023 Time Magazine Person of the Yr, in spite of everything — one place we didn’t expect to see her name was touting a latest collection of cookware.
Fake advertisements using AI technology began surfacing on social media platforms last week, with the singer’s likeness telling fans she was working with the famed cookware brand, Le Creuset, to offer away Dutch ovens.
“Hey y’all, it’s Taylor Swift here. As a consequence of a packaging error, we will not sell 3,000 Le Creuset cookware sets. So I’m giving them away to my loyal fans free of charge,” the fake Swift says in considered one of the Facebook advertisements, which then prompts viewers to start a questionnaire and pay for shipping.
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After becoming aware of the scam, Meta removed the commercial and Le Creuset confirmed that the ads were fake.
“Le Creuset shouldn’t be involved with Taylor Swift for any consumer giveaway,” Le Creuset told NBC. “All approved Le Creuset giveaways or promotions come from the official Le Creuset social accounts. Consumers should all the time check Le Creuset’s official social accounts and website before clicking on any suspicious ads.”
A screenshot of the fake commercial before it was removed (Facebook)
Le Creuset Dutch ovens range in price depending on size and color, however the dearer models can go for upwards of $700.
Swift shouldn’t be the primary celebrity in recent months to have their likeness used for a false commercial.
In October, actor Tom Hanks took to Instagram to warn fans and followers a few fake dental plan commercial that was using his image and likeness as a part of the promotion.
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“BEWARE!! There is a video on the market promoting some dental plan with an AI version of me. I even have nothing to do with it,” he wrote on the time.
Also in October, mega-influencer Mr. Beast slammed AI deepfakes after his likeness was used for a sham contest encouraging fans to donate to win an iPhone.