Craze at 124 E. 14th St. went from disco to digital.
Zero Irving, a tech-focused boutique office tower on the positioning of the former Palladium disco, is ending its flagship 12 months.
A just-signed 25,000-square-foot lease with Dick’s Sporting Goods puts the 21-story, 176,000-square-foot project near Union Square Park roughly 90% occupied. Meanwhile, the constructing’s signature public section, the ten,000-square-foot Urban Space food hall, opened last week.
Dick’s is the parent company of GameChanger, a top-rated youth sports platform for live streaming and other sports interactions. GameChanger will occupy the seventeenth and 18th floors of the tower.
Zero Irving, the brainchild of RAL Development Services, JRE Partners and architectural firm Davis Brody Bond, has previously signed agreements with Melio Payments, Sigma Computing, Laurel Road, Alpine Investors and the most important tenant of Civic Hall, a digital skills training center and event space that may have six floors.
And one other prestigious tenant is coming. Although the developers haven’t confirmed it, online newsletter The Information reports that Sequoia, a Menlo Park-based enterprise capital firm, has leased its first space outside of California at Zero Irving – which is able to see the tower nearly 100% leased.
Asking rents began at $120 per square foot. Asking for the opposite two floors upstairs is $180 per person.
The $200 million project was a giant risk for the developers. 4 years ago, they signed a long-term lease on the land with the town that owned the land.
![Zero Irving employees can use many of the building's amenities, including a large, landscaped rooftop terrace.](https://nypost.com/wp-content/uploads/sites/2/2022/12/zero-irving-tower-2.jpg?w=1024)
“It has been a saga ever since,” said RAL managing director Josh Wein. “We built it through Covid with all of the uncertainties.”
He attributed its quick lease to stylish amenities suited to today’s tech-driven businesses. Employees may have a big, landscaped roof terrace at their disposal; a 14,000-square-foot meeting and conference space; and a full-service fitness center and bicycle storage.
Alternating floors include double-height corner spaces with 23-foot ceilings and expansive views from the upper floors.
Wein said the Union Square Park area has rebounded heavily from the darkest days of the pandemic. He’s optimistic about one of the best office buildings of all sizes in Manhattan, but acknowledged that many “class B and C properties are really struggling.”
GameChanger was leased by JLL on each side – Simon Landman on the tenant’s side and Mitchell Konsker, Ben Bass, Kristen Morgan, Danny Turkewitz and Carlee Palmer on the owner’s side.