Popular live broadcaster Zhong Yuan Huang Ge died after drinking a considerable amount of strong local liquor on camera.
The wife of the 27-year-old Chinese man confirmed his death in an announcement to local media Jimu News, Asia’s Straits Times reports.
Huang’s death marks the second influencer to die from a viral drinking challenge in lower than a month.
The fatal accident occurred on June 2 after the web celebrity – generally known as Brother Huang to his 176,000 social media followers – reportedly drank an excessive amount of baijiu.
Colloquially generally known as “Chinese fire water”, sorghum-based spirit has an alcohol content of 35% to 60%.
Videos posted on Huang’s now-deleted account showed the facility seeker sipping grog, lighting an alcohol-soaked handkerchief, and showing pyramids of empty bottles.
His wife, surnamed Li, said Huang was attempting to earn money to repay an enormous debt of a whole lot of 1000’s of yuan he had incurred before the marriage.
![Brother Huang is live streaming as he drinks.](https://nypost.com/wp-content/uploads/sites/2/2023/06/NYPICHPDPICT000012300952.jpg?w=819)
In line with a video of Huang’s room posted by his relative, there have been Chinese phrases on the wall in his room, including “money is more essential than life” and “life just isn’t nearly money, but you will want it to live the way in which you must live “. Straits Times reports.
Huang had just built a recent house within the village this 12 months, and the couple planned to earn money for the renovation after sending their son to kindergarten this 12 months, said Li, who shares a baby with the late influencer and has pledged to work for the remainder of his life to cover the deficit.
Huang’s death got here lower than a month after one other influencer named Wang was found dead on May 17 after he live-streamed himself discarding 4 bottles of baijiu to his fans on Douyin, the Chinese version of TikTok.
“By the point his family found him, he was gone,” a person identified only as “Mr. Zhao,” he said Shanghai news. “He didn’t even get a probability for emergency treatment.”
![Huang.](https://nypost.com/wp-content/uploads/sites/2/2023/06/NYPICHPDPICT000012300953.jpg?w=913)
![Wang drinks a bottle of baijiu.](https://nypost.com/wp-content/uploads/sites/2/2023/06/NYPICHPDPICT000011833278.jpg?w=578)
Daredevil, higher generally known as Brother Three Thousand, has reportedly participated within the “PK” challenge, where two influencers normally compete for gifts or prizes from their respective audiences.
The loser faces a penalty, which in Wang’s case was to soak up excessive amounts of moonshine as punishment for losing three rounds, as seen within the deleted video.
Coincidentally, Huang was friend of Wang and even attended his funeral, where he was overheard vowing to devour less alcohol, in line with the Southern Metropolis Every day.
Douyin forbids drinking during live streams, and Wang has already been suspended from the app for previous instances of getting drunk on camera.
Since then, the influencer’s death has sparked calls for tougher rules on live streaming apps.
On this side of the pond, the Chinese-owned TikTok platform – which is currently banned over potential national security threats – has come under fire for allowing similarly dangerous challenges to spread.
![A video that Huang recorded from a pile of empty alcohol bottles.](https://nypost.com/wp-content/uploads/sites/2/2023/06/NYPICHPDPICT000012300951.jpg?w=572)
Earlier this 12 months, a teen died after participating within the “Benadryl challenge”, while in 2022, a gaggle of Indonesian teenagers jumped in front of moving vehicles as a part of an insane stunt called the “angel of death”.