Twitter CEO Elon Musk announced changes to the platform’s direct messaging feature, including the introduction of encryption.
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Power users of Twitter still use the app, but since the takeover of Elon Musk late last 12 months, there are fewer of them. questionnaire from the Pew Research Center.
“A latest evaluation of the Center’s actual behavior of the Center found that probably the most energetic users before the Musk acquisition – defined as the highest 20% by variety of tweets – saw a noticeable decrease within the variety of posts published in subsequent months,” the authors of the survey wrote on Wednesday. “These users’ average tweets per 30 days dropped about 25% after the acquisition.”
As well as, about six in ten American adults who used Twitter prior to now 12 months said that they had taken a break from using the service recently, and 1 / 4 of the group said they might not use Twitter in a 12 months.
The brand new figures highlight the challenges facing latest Twitter CEO Linda Yaccarino as he succeeds Musk. It should take over the ailing social media service that has lost many advertisers in the previous few months because of concerns that racist and otherwise inappropriate content has flourished since the Musk acquisition.
Yaccarino, who recently stepped down as NBCUniversal’s global head of promoting, might want to mend her relationship with Twitter’s advertisers and master content moderation. Musk reduced the corporate’s workforce by about 80% to about 1,500 employees, eliminating some people he should have kept, he admitted in an interview with CNBC on Tuesday.
“Desperate times call for desperate measures,” Musk said. “So there is not any query that a number of the individuals who were fired probably shouldn’t have been fired.”
The Pew survey also found that the majority Twitter content is created by a small group of power users.
“For the reason that Musk acquisition, the 20% of American adults on the positioning have created 98% of all tweets from this group,” the survey reads.
When asked for comment, Twitter responded with its customary poop emoji.
To observe: Elon Musk on the brand new CEO of Twitter