X owner Elon Musk is already tinkering with the platform’s updated black-and-white logo design — days after he abandoned Twitter’s iconic blue bird symbol.
Musk, 52, briefly unveiled a version of the simplistic “X” design, which features white lettering on a black background, with barely bolder lines than the unique version.
The revised version appeared on the corporate’s homepage for a time on Tuesday afternoon, in keeping with The Verge.
But by Tuesday evening, the billionaire had reconsidered.
“I don’t just like the thicker bars, so reverting,” Musk added. The logo will evolve over time.”
Musk had crowdsourced ideas when announcing Twitter’s rebrand on Sunday, tweeting that the corporate would quickly implement a public design if it was “ok.”
He eventually settled on a version submitted by distinguished user and Tesla booster Sawyer Merritt.
The rapid changes are nothing recent for Musk, who surprised users and advertisers alike by ditching the Twitter brand over the weekend.
The mercurial executive later opined that the Twitter name “now not is smart” as he implements his vision for an “every thing app.”
Experts have questioned the logic behind Musk’s decision to provide up Twitter’s well-known logo and its associated brand equity in favor of a completely recent look.
Wedbush analyst Daniel Ives told The Post that Musk was “taking a page out of the ‘Latest Coke’ branding” in a reference to The Coca-Cola Company’s infamous Eighties marketing blunder.
Others, equivalent to Tesla investor and Future Fund co-founder Gary Black, have suggested that Musk could spook advertisers who’re already wary of the changes he has enacted at the corporate formerly referred to as Twitter.
![Elon Musk](https://nypost.com/wp-content/uploads/sites/2/2023/07/NYPICHPDPICT000014523343-1.jpg?w=600)
Bloomberg cited estimates suggesting the name change erased anywhere from $4 billion to $20 billion in brand value.
The projections drew a pointy rebuke from an unfazed Musk.
“X will change into the most useful brand on Earth. Mark my words,” he wrote in response to the Bloomberg report.
![Elon Musk](https://nypost.com/wp-content/uploads/sites/2/2023/07/NYPICHPDPICT000014563227-2.jpg?w=1024)
Musk also had harsh words for CNN and its media reporter Oliver Darcy, who penned an evaluation piece asserting the billionaire had “officially killed Twitter” with the rebrand.
Darcy’s article bore a headline referring to “X” as a “zombie platform” and a “disfigured shell of its former self.”
“I’m still puzzled that CNN is alive,” Musk quipped in response to the article.