Newly appointed Twitter CEO Linda Yaccarino he said in a tweet on Saturday that she was inspired by owner Elon Musk’s vision of making a greater future and is worked up to help transform the social media platform.
It was the primary time Yaccarino had spoken publicly since Thursday’s news that she was in talks to change into Twitter’s next CEO.
Musk, who has served as CEO since buying Twitter for $44 billion last October, announced her appointment on Friday.
“It has inspired me for a very long time [Musk’s] vision of making a greater future. I’m excited to help bring this vision to Twitter and transform this business together!” Yaccarino wrote on Twitter.
Yaccarino, who spent several years as head of promoting at Comcast Corp’s NBCUniversal modernizing her promoting business, said she is committed to the longer term of Twitter and user feedback is important to constructing Twitter 2.0.
Yaccarino will acquire the social media platform, which is trying to reverse the decline in ad revenue and is facing challenges in addition to heavy debt.
![Twitter's new CEO Linda Yaccarino has broken her silence about her new position.](https://nypost.com/wp-content/uploads/sites/2/2023/05/610938996.jpg?w=1024)
Since Musk took over Twitter, advertisers have fled the platform, fearing that their ads could appear alongside inappropriate content after the corporate lost nearly 80% of its employees. Earlier this yr, Musk admitted that Twitter had seen an enormous drop in ad revenue.
While Musk said Yaccarino would help construct an “every little thing app” that he said earlier could offer a wide range of services reminiscent of peer-to-peer payments, his number of veteran promoting signaled that digital promoting would proceed to be the corporate’s primary focus .
![Linda Yaccarino was the head of advertising for Comcast Corp's NBCUniversal for several years.](https://nypost.com/wp-content/uploads/sites/2/2023/05/GettyImages-1254696007.jpg?w=1024)
Musk has long said he intends to discover a recent leader on Twitter.
Musk, who can also be the CEO of electrical vehicle manufacturer Tesla Inc (TSLA.O)on Friday, he said bringing in Yaccarino as the brand new head of Twitter would help him spend more time to Tesla.