The most well liked beauty trend of the season looks cool – right all the way down to chapped lips.
“[It’s] a latest aesthetic,” said 19-year-old Sophia Ciabattoni in an interview with The Post.
But as a substitute of waiting for hours for the freezing temperatures to rework her soft lip right into a parched crease, Ciabattoni, a graduate student in finance on the University of Scranton in Pennsylvania, uses makeup.
First, she covers her lips with a matte foundation, pats them with a setting powder and coats them with a nude concealer to mask their natural pink. Then the brunette applies slightly red lip tint only to the middle of her lips, which she rubs along with her finger to create a withered winter look.
“It’s about taking something that may not that appealing and making it beautiful,” she said.
“Cold Girl Makeup” is gaining popularity amongst Gen Z and young millennials. On TikTok, #ColdGirlMakeup has over 52.5 million views with posts praising the great thing about the matte foundation, rosy cheeks and noses, and lips that appear to be kisses of wind and frost.
Zoe Kim Kenealy, 26, says she invented the trend after watching A-Listers like Emily Ratajkowski and Kylie Jenner they appear icy hot.
“I used to be on Pinterest and commenced coming across all these videos where these girls within the snow look pink and I assumed, ‘that is so cute,'” said Kenealy, who can also be liable for popularizing the “#CryingMakeup” phenomenon that emerged on TikTok this fall.
For Jessica Zhang, a 20-year-old business school student at Cornell University, the trend has a nostalgic appeal.
“Once I make a lady cold makeuptakes me back [my siblings and me] pink cheeks, some snowflakes on the eyelashes and chapped lips,” Zhang told The Post.
![Jessica Zhang, a student at Cornell University, says that the cool girl's glamorous makeup reminds her of winter fun with her family as a child.](https://nypost.com/wp-content/uploads/sites/2/2022/12/Jessica-makeup-1.jpg?w=768)
Her three-step tutorial on getting the “snow princess” look has garnered 3.9 million views on TikTok.
“It isn’t very complicated,” Zhang said. “First, it adds a cool shade of blush under the eyes, the tip of the nose, the chin, and the complete mouth.” She uses Makeup by Mario’s Pop soft blush powder in “Poppy Pink” with a matte finish ($24).
“Then I apply a little bit of matte pink lipstick on the within my lips and top and bottom [indents] my lips and smudge them together with your finger to create a top level view,” continued Zhang, who works along with her trusted Generation G matte lipstick from Glossier in “crush,” a hot raspberry shade ($18).
At the tip, he puts a “floral glow” MegaGlo Illuminating Powder with Wet n Wild ($6.49) within the inner corners and underlining of her eyes and the tip of her nose. It also adds an offset 3CE eye switch glitter ($14.50) as an eyeliner imitating the glow of fresh snowflakes on her face.
“Anyone can do it,” said Zhang, an Asian-American. “It looks good on everyone.”
Suraqa Noor, a Toronto-based Bengali skincare influencer, agrees. She has garnered over 692,000 TikTok views with an instructional video showing that cold looks aren’t only for pale white women.
To brighten the face, he uses Dior Ceaselessly Skin Concealer ($38) near her eyes, cheeks and nose. To cut back shine, she pats Huda Beauty on the skin easy-to-bake fixing powder ($35). Then he uses Merit Beauty Flush Balm for cheeks a shade in the colour “cheeky” ($28) to fake a wind-chilled cup.
“It’s slightly harder to indicate the ‘cold’ look on darker skin,” she said. “Nevertheless it’s universally doable and exquisite.”