A TikTok highlighting price increases at IKEA goes viral after one creator had an eye-opening online shopping experience on the furniture retailer.
A video by a TikToker named Jules has racked up over 1.3 million views after showing viewers what happened when she went to reorder a mattress that she first bought in 2021 to get the identical one for her children.
The patron said that, in 2021, the mattress cost $170 and when she went to ascertain last month, she was shocked at how much the worth had increased in only three years.
@ustolemysandwich inflation bb!!! #greenscreen ♬ original sound – jules
“Now that very same mattress is $249, it’s $70 more or 40% greater than it was in November 2021,” she explained. “That is just one other example of why it’s so expensive to be an adult and 2024.”
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Viewers were outraged at the large price increase in 26 months, with many accusing the retailer of climbing up prices at the shopper’s expense to maintain up with competitors.
“People need to stop saying inflation and begin calling it corporate greed,” one viewer wrote. “It is a perspective that should be addressed.”
“Going through the identical thing, inflation is CRAZY,” one other said.
Currently, mattresses on IKEA’s website range in price from $99 to $1,049.
In November 2023, IKEA rolled out a “Latest Lower Price” initiative through which the retailer would add red banners to certain products online with the unique higher price listed below the brand new lower cost.
The choice got here after IKEA had been found to have hiked prices as much as 80% more since 2021.
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“Lowering prices is just not only a promotion, it’s our promise to our customers,” said Javier Quiñones, CEO & chief sustainability officer, of IKEA U.S., in a release on the time. “Our priority is to stay as inexpensive as possible and proceed reducing prices every time we will to be certain that our products are accessible to all and that dream homes are close by for the numerous.”
IKEA didn’t immediately reply to Entrepreneur‘s request for comment.