As an agency owner, my partner Lou and I actually have seen our justifiable share of pitches from freelancers over time.
I’ll be honest – most of them find yourself within the trash pretty quickly.
But from time to time, a pitch comes along that pierces through our jaded, overly-pitched hearts and inspires us to take a better take a look at the freelancer’s portfolio.
And in rare cases, we even invite them to join our team.
So, in case you’re a freelancer looking to land more agency work, I’m here to share some insights and suggestions that I’ve learned from being on the receiving end of countless pitches.
Each pitch should include essentially 3 key elements:
- Why Us? Why are you reaching out to our agency specifically?
- Why You? Of all of the freelancers we could hire, why should we work with you?
- What’s Next? If we do such as you, how can we move forward?
Let’s explore each of those in-depth:
Why Us?
Before you even take into consideration hitting send on that pitch email, take the time to research the agency you’re targeting.
Visit their website, try their social media profiles, and browse through their case studies.
Try to get a feel for his or her unique style, values, and the kinds of clients they work with.
This may assist you to craft a customized pitch that demonstrates your real interest of their work and the way you align with their approach.
Ask yourself:
- What do I really like about this agency’s work?
- How does their philosophy resonate with my very own values and magnificence?
- Are there any specific projects or clients they’ve worked with that I find particularly compelling?
Use these insights to tailor your pitch and show that you simply’ve done your due diligence.
Why You?
When you’ve established why you wish to work with the agency, it’s time to highlight what makes you the proper fit for them.
Deal with the worth you bring to the table, not only your credentials or years of experience.
Consider emphasizing:
- Your track record of meeting deadlines and delivering reliable work
- The measurable results your work has achieved for previous clients
- Your ability to be responsive and available when urgent requests come up
- The exceptional quality and creativity of your work (let your portfolio do the talking)
- Your deep understanding of the importance of client relationships and your commitment to creating designs that nurture those relationships
- Your self-sufficiency and talent to produce top-notch work with minimal oversight
- Your receptiveness to feedback and eagerness to collaborate and iterate based on the agency’s creative direction
- Your enthusiasm for the agency’s distinct approach and your desire to contribute to their vision
- Glowing references from past clients or colleagues who can vouch to your work ethic and solidarity
Remember, at this point, you’re still an unknown quantity to the agency.
Your mission is to show them how you’ll be able to simplify their lives and contribute to their success.
What’s Next?
Let’s say you’ve managed to grab the agency’s attention along with your killer pitch.
Now, make it ridiculously easy for them to take the subsequent step.
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Provide clear instructions on where they’ll view your portfolio or relevant work samples. Even higher, create a customized landing page or PDF tailored specifically to the agency to really wow them.
Then, suggest a concrete next step, like hopping on a phone call or grabbing coffee to discuss further.
Make yourself available and adaptable, showcasing your enthusiasm for working with them.
For instance:
I can be over the moon to explore how I can contribute to [Agency Name]’s mission and work. Should you’re open to discussing a possible collaboration, I’d love to arrange a call at your earliest convenience. I’m available most weekdays between [Time Range]. Just let me know what works best for you, and I’ll make it occur.”
SOURCE: TheFreelanceFiles.com
A Few More Pieces of Advice
In case your pitch covers the three elements above, you’re going to be off to an ideal start. But listed here are some more pieces of recommendation that we expect all freelancers should consider when sending pitches to agencies.
Don’t Sweat the Length
When it comes to pitching, many freelancers worry concerning the length of their email.
They think, “Oh no, it’s too long! They’ll never read it!”
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But here’s the thing – so long as your email is engaging and simple to read, the length isn’t as vital as you would possibly think.
Deal with breaking up your pitch into digestible chunks, using short paragraphs, bullet points, and lots of white space.
Make it visually appealing and scannable, so the agency owner can quickly grasp the important thing points without feeling overwhelmed.
Remember, in case your pitch is compelling enough, they’ll keep reading – regardless of the length.
Testing Email Length w/ Two Approaches
When it comes to pitching, there’s no one-size-fits-all approach.
What works for one agency may not work for one more.
That’s why I like to recommend experimenting with two different strategies:
- The Two-Step:
Send a transient, initial inquiry to gauge their interest. In the event that they respond positively, follow up with a more detailed pitch that dives deeper into the way you will help them achieve their goals. - The All-In-One:
Craft a comprehensive pitch right from the beginning, including all the important thing elements we’ve discussed – personalization, value proposition, and a transparent call-to-action.
Test each approaches and see which one yields the perfect results for you.
You may find that certain agencies respond higher to a more gradual approach, while others appreciate an intensive pitch upfront.
The bottom line is to be flexible and adaptable in your pitching strategy.
Let Your Personality Shine
Whenever you’re pitching to agencies, it’s easy to fall into the trap of using overly formal or generic language.
But here’s the key – agency owners are people too, they usually appreciate authenticity.
So don’t be afraid to let your personality shine through in your pitch.
Write in a warm, friendly tone that feels like you.
Use humor (when appropriate), share personal anecdotes, and let your enthusiasm for his or her work come through genuinely.
Keep away from clichéd phrases or language that feels like it was copied and pasted from a template.
The more you’ll be able to showcase your unique voice and perspective, the more memorable and interesting your pitch will likely be.
Keep it Easy
When crafting your pitch, it’s tempting to want to showcase your vast vocabulary and industry expertise.
But resist the urge to pepper your email with jargon or overly complicated language.
Remember, the goal is to communicate clearly and effectively – not to impress them along with your thesaurus skills.
Keep your language straightforward, concise, and simple to understand.
Avoid using fancy words only for the sake of it, and concentrate on getting your point across in probably the most direct way possible.
The agency owner should find a way to read your pitch and immediately grasp who you might be, what you offer, and why they need to work with you – with no need a dictionary.
Pour Your Heart Into It
Crafting a pitch email can feel like a frightening task, but don’t approach it as just one other item in your to-do list.
Pour your heart into it.
Take the time to really take into consideration why you wish to work with this particular agency, and what unique value you’ll be able to bring to the table.
Let your passion to your work and your excitement concerning the potential collaboration come through in your words.
Infuse your pitch with personality, creativity, and a real desire to contribute to their success.
The more thoughtfulness and authenticity you place into your pitch, the more likely it’s to resonate with the agency owner and stand out from the ocean of generic pitches they receive.
At Some Point, Just Hit Send
It’s easy to fall into the trap of limitless revisions and tweaks when crafting your pitch email.
You may end up agonizing over every word selection, second-guessing your tone, or wondering in case you should add just yet another example of your work.
But sooner or later, you’ve gotta take a deep breath and hit that send button.
Remember, your pitch doesn’t have to be perfect – it just has to be authentic, compelling, and clear in its value proposition.
When you’ve put within the work to craft a powerful pitch, trust in yourself and let it fly.
Don’t let the fear of rejection or the pursuit of perfection hold you back from putting yourself on the market.
The more pitches you send, the more opportunities you create for yourself – and the more possibilities you may have to refine and improve your approach based on the feedback you receive.
So hit send with confidence, and know that each pitch is a step towards landing that dream agency gig.
The Bottom Line
Landing agency work as a freelancer demands a targeted and personalized approach.
By doing all your research, showcasing your value, and making it effortless for them to take the subsequent step, you’ll be able to dramatically improve your odds of success.
Remember, your pitch is a likelihood to showcase not only your skills but in addition your unique personality and keenness.
So take the time to craft a persuasive message, after which hit send with confidence.
With persistence and a real approach, you’ll be well in your way to constructing thriving relationships with agencies and taking your freelance profession to latest heights.
I hope these insights from an agency owner’s perspective assist you to up your pitching game and land more of those coveted agency gigs.
Keep hustling, keep refining your approach, and most significantly – keep being your awesome, authentic self.
You’ve got this!
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