Toucan Sam is in a jam — for allegedly being too “woke.”
Conservative influencers-turned-wannabe-cereal killers have called for a boycott of the favored Kellogg’s children’s cereal Froot Loops, demanding consumers give the rainbow-colored food the “Bud Light treatment.” They claim the brand is peddling ultra-liberal ”propaganda” with a recent digital kiddie library promoting things like inclusion.
The backlash began after the long-lasting brand teamed up with BCG Canada — formerly often known as Boys & Girls Clubs of Canada — to offer access to the free online library of books for youths that promote equality, diversity, and inclusion.
The library, which features titles such “Maggie’s Chopsticks,” “Razia’s Ray of Hope” and “Loop Together on Gender Empowerment,” was slammed online by the X account End Wokeness on Nov. 19, as first reported by Newsweek.
The account, which boasts 1.9 million followers, posted a message stating, “Fruit [sic] Loops is now encouraging kids to go browsing and browse their free library of woke propaganda.”
Other distinguished right-wingers piled on, with Libs of TikTok claiming Kellogg’s was planning to “indoctrinate your kids with breakfast cereal,” and calling for a boycott.
John Wealthy, a rustic music artist, was amongst those that also asked for his followers to stop buying the Kellogg’s product.
“I feel we must always boycott Fruit Loops [sic] for our health and to punish them for going woke,” the “I’m Offended!” singer wrote on X.
In April, Wealthy pulled Bud Light from his Nashville bar over its partnership with transgender activist Dylan Mulvaney. An ensuing nationwide boycott caused parent company AB InBev to lose an estimated $40 billion in value.
Kellogg’s, headquartered in Chicago, didn’t respond to a request for comment from The Post.
The food company previously faced calls for a boycott in June after Mulvaney walked the red carpet of the Tony Awards with Tony the Tiger, the mascot for its Frosted Flakes cereal.
“Tony is thrilled to have a good time all of the amazing talent and present them with a recent ‘Tony’ moment after the curtain falls,” a marketing director from the corporate said on the time.
Kellogg Company said in April that it was on the right track to achieve “goals for equity, diversity and inclusion,” and reported progress in improving “gender and racial representation” amongst senior employees.
The corporate’s stock price had actually improved since calls for the boycott broke out; it was trading at $52.59 per share Monday, up $0.07 from Nov. 19.